Setting up and filling out the website pages that represent your personal brand is the first step towards a life filled with luxury vacations and sheets with a super high thread count.
There’s only one problem: getting started can be REALLY hard. If the title of this blog had you drawing a blank, don’t stress – we’ve got just the checklist for you. Grab your favourite pen, and let’s get started!
Your home page is a digital welcome mat for your visitors, but that doesn’t mean it has to lie flat! In fact, because that first impression is critical, you need to stand out more than Lady Gaga’s meat dress at the 2010 MTV Video Music Awards. Let’s break down the sections that make up a great home page:
Banner hero section
Since the hero section is right at the top of the home page, you’ll need a headline that screams “LOOK AT ME, DAMMIT!” and includes your succinct, memorable USP. Like a really enthusiastic hotel tour guide, your banner should direct your visitors towards one main attraction (hint: your core objective on the site). Whether you want to lead them onto your mailing list or straight into a discovery call with you, a great banner can help to make it happen.
The button text on your home page is the first call-to-action on your website, and it might be short, but it’s super important. Use it to let your visitors know exactly what you want them to do on the website – and don’t be afraid to make it bold! Something about a big, bright button is hard to resist…
If you pride yourself on your way with words, then this is your time to shine! Your intro text should tell your visitor all about what you do and who you do it for, but don’t be tempted to overdo it. Keep it short, light, and interesting, and remember to focus on the benefits of your product rather than the features.
Need an example? Imagine a king-sized mattress. Its features include springs and fabric, but its benefits include comfort, support, and the fact that you can roll over several times without falling off.
This is the fun part, because guess what? You hardly have to write anything yourself for this section! (That is, assuming you aren’t planning on making up your own testimonials and giving them generic names like John Smith. Your website pages deserve better than that.) In the online world, it’s so important to show people that you know your shiz, and adding testimonials is an easy way to build the “know, like, and trust” factor. You just need to decide how you’re going to present the lovely things your clients have said about you: old-fashioned written statements, feature Instagram posts by your happy customers, or grab the camera out and film a few testimonial videos – almost anything goes!
Call to action
At the end of the page, tell your guest what to do next. Show them the next step, whether you’re leading them to more content, your other website pages, or your mailing list (or all three!). Just don’t leave them without direction, because once they leave your site, they might never find their way back.
See some of our favourite Home pages here:
Your About page is a blank canvas just waiting to be filled up with as much creativity and personality as you can muster. The problem is that so many of us run out of paint before things get interesting. Your About page should cover your Big Why and all the important details about what you do, but it should also tell your visitor why they should care. If you want to get them interested (and convert that interest into $$$), meet them where they are. Describe the problems they’re dealing with right now and then tell them where they COULD be if they worked with you. Then throw in a few fun facts and a call to action at the end of the page, and wait for the bookings and buyers to start rolling in.
See some of our favourite About pages here:
Your Services page has two main jobs:
- To show your visitor that you understand their problem; and
- To show them how you can solve it.
Here’s how to nail them both:
Identify the problem
Unless you’ve really messed up your SEO strategy, your visitor didn’t just stumble across your website pages by accident. They asked the Internet Gods for a solution to a problem, and your link was amongst the top search results. Your first job is to identify the problem they’re trying to solve, make them feel seen, and show them what they need to change in order to achieve nirvana.
Dangle the carrot
In case you’ve never heard this expression before, it’s not a filthy euphemism – it’s a Very Professional Business Strategy. Wave the thing your reader wants in front of their face, and then tell them how you can make it happen. Once you go through each element of your offering and explain the process, they’ll feel like this interaction must have been fated. They might even send you a friend request on Facebook. The point is, they know you can help them get what they want.
Show your credibility
Sure, you already included testimonials on your home page, but there’s no harm in adding a few extras to validate your services. Don’t let your visitor forget how fantastic your previous clients’ results were – it might be the little push they need to pick up the phone or send you an email.
Call to action
You need a call to action on each of your website pages, but that doesn’t mean they have to be the same! You’re far too interesting for that. If you really want to impress your guests, aim to tailor your call to action to the value of your product or service and the level of commitment required. If you sell cat food online, a clear instruction paired with a button should suffice, but if you’re into luxury mansion developments, you’ll want to show that you’re serious with an option to download a form or a flyer (designed by a professional, of course).
See some of our favourite services pages here:
If your contact page is just a phone number and email address, you’re doing it wrong. Average contact pages are the beige wallpaper of the internet, but that doesn’t mean your contact page has to be average. Make it pop with your fabulous branded design, and include everything your potential customers might need to get in touch with you. We’re talking booking forms, links to applications, maps, and maybe even an opt-in – the internet is your oyster! Just don’t forget the call to action at the bottom of the page, okay?
Here are some of our favourite contact pages:
5) Opt-in offer
The perfect opt-in offer starts with an irresistible pop-up and ends on an equally enticing landing page, but how do you get them to sign up? With a FREE offer so good it makes paid content look cheap. Everyone loves getting something for free – as long as it’s not a flat tyre or a parking ticket – so give them something they won’t be able to resist! Here are your golden rules for creating an out-of-this-world opt-in:
Tailor it to your niche
Your opt-in ideas are pretty much endless, ranging from irresistible articles to tantalizing templates, eBooks, or even videos. Just make sure your content is marketed to people who have a specific interest in your business. Otherwise, your emails will be doomed to live out their days in junk folders.
Set expectations early
Even though your opt-in is free, you’ll still need to give your visitors a compelling reason to hand over their email address, so go for the hard sell! Be direct, make it clear that the opt-in offer is free, and don’t forget to include the fine print telling them to expect your emails.
Don’t neglect your landing page
If you want to turn a one-time download into a casual relationship, a fabulous landing page will do the trick. It’s important that your new prospect feels good about their decision to download, so start by saying thank you. Then give them a reason to stay a little longer. Include a few links to your blog or other pages, invite them to like you on Facebook, or encourage them to book a call – it’s a win-win-win!
Here are some of our favourite Optin pages:
6) Thank you page
Like the Contact page, the Thank you page is often underworked and overpaid given how little effort many people put into it. To unlock the power of the Thank you page, all you really need to do is tap into your readers’ emotions. Don’t send them a bouquet and an expensive bottle of wine, but do aim to make them feel good about the decision they made. Everyone loves a little validation, right? Bonus points if you provide them with additional value. Think links to extra content, special discounts, or even an invite to your private Facebook group.
You made it! Congratulations – you now have all of the theoretical knowledge you need to put your brilliant new website together. What happens next? Well, you could spend hours mastering WordPress and building website pages, OR just click here and find out what we can do for you.
Opt In Ideas To Mega Boost Your Email List
Take all the guesswork out of planning your next email list builder with this definitive list of opt in ideas. No matter what kind of content you do, what your niche is or your preferred method of delivery, your perfect opt in is on this list. Guaranteed.