The Copy Lab

You’ve got a message (and a product) you want to share with the world, but you’re not sure how to tell them about it.

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You’ve probably tried to write your own copy a thousand times, but it just never seems to sound right.

Here’s the thing: businesses need well-written copy like teenage boys need LYNX (hint: a lot), and if you’re not a writer at heart, it can be a serious challenge - but there’s an easy way around all of that. 

Let’s start from the beginning:

Why do I need fancy website copy?
Why do I need fancy website copy?

In a nutshell, your website is the face of your brand online, and you need it to do more than just sit there and look pretty…

You need it to sell - and writing copy that nails both your offer and your personality is the key to making that happen.

Effective web copy can move your ideal client right along the conveyor belt from complete stranger to raving fan-

leading to more customers, more conversions, and more cash.

The Offer


We’ll take care of the copy for up to seven pages of your website (up to 2000 words per page) so that you can get back to doing more important things, like lying on a deck chair by the pool.


We’ll deliver a brand TOV guide to help you keep your writing style in check. The right tone will help you keep your customers coming back for more - that, and free stuff, but that’s a story for another time.


We’ll throw in a microcopy kit to make the most of every little word in your social bios, your elevator pitch, and your website. These little things add up!

Optional Extras

If you have a fabulous opt-in ready to go, you’re almost ready to start bringing new customers into the fold. All you need is a nifty opt-in landing page and a nurture sequence...and you can have it all done for you as part of our Copy Lab deal!

Need a recap?

Here’s what you get:

Here’s what you get:

Part One Images
Part 1:

Website copy

We’ll fill your online home with content so enticing that your readers will have but one response:
“Oh, hell yes, take my money.” When you have all your key website pages covered, there’s not much you can’t do, and the best part? You don’t actually have to do anything. We’ll write your irresistible Home page, About page, Services page, Contact page, Lead Magnet landing and thank you page (or any pages you decide are more business-critical) and Blog intro - and even throw in a nifty 404 page for good measure.

Part 2:

Brand TOV guide

We don’t want to freak you out, but your tone of voice matters. A lot. Your customers will come to recognise you by the feel of your copy, and if that sounds a bit woo for you, you’ll be glad you have a guide to refer back to. This is no “set-and-forget” kind of deal, and you’ll need to carry that same tone across every touchpoint with your brand, from your website and sales pages to your social media posts. With your own Brand Tone of Voice locked in, it'll be easier for you to whip out copy when and as you need it, and sound like a pro every time.

Part Two Images
Part Three Images
Part 3:

Microcopy kit

From little things, businesses grow, and you know what that means: your microcopy needs to be on point if you want to lead your visitors by the hand through your website and out the other side with a receipt and a cheesy grin. The word “microcopy” describes all the little pieces of copy on your website, landing pages, emails, receipts, and anywhere else your customers might need a little extra direction. This kit will give you plenty of ideas about where to put it, what to say, and how to make sure your microcopy has a macro-impact. 

There you have it!
Everything you need to make sure your message is reaching your ideal customer loud and clear.

Ready to get started?

Ready to get started?

Copy that.


$3280 AUD
or $2500 USD


2 x $1640 AUD or
2 x $1250 USD (monthly)

Payment plans are also available for Australian Residents in AUD through Openpay.

BUT WAIT... there's more!

We also have these awesome offers....
Content Queen Icon
Content Queen
Content Queen
Q: What if you already have a website and you just need content created FAST so that you can start getting traction?
A: You need our Content Queen offer.

Credibility is to blogging as marshmallows are to campfire singalongs: essential.

Here’s the not-so-sweet part: building credibility requires you to put out high-quality content on a regular basis over a long period of time (we’re talking months), and it’s not easy getting it all done, let alone actually getting people to read it.

You could do it all on your own and end up with a serious case of Blog Bog, leaving you incapable of focussing, let alone writing...

Or you could get someone else (hint: us) to do it for you and start practicing your speech for all the awards ceremonies you’ll be attending in the future.

What you’ll supply:

We’ll talk you through a thorough copy brief (read: extract all the hidden gems sitting in your brain) and see if you have any existing resources that can be mined for content, and the rest is up to us!  Enjoy the feeling of something happening without you having to do it.  #lifegoals #businessgoals

What you’ll get:

Your first 9 blogs, written, edited, and polished up for you!

$2500 AUD or $1907 USD

Content Machine:
Content Machine

Subscription Service

If you’re a business owner, you probably already know that creating consistent content is super important for growth and credibility.

The problem is, you barely have time to keep up with [insert TV show], let alone create fresh content for your blog and socials every day.

Relatable? You need to check out our content machine.

A content machine works based on the process of repurposing content for a range of different platforms. You start with one main piece of content in the form of a video, podcast, or blog post, and repurpose it into a range of related pieces designed to increase engagement and lead people back to your original content.

An effective plan for your content will help you keep it all together and get more traction for the content you put out. It won’t be long before your followers are begging you to share your secrets!

What you’ll supply:

An original piece of content (this can take the form of a video, a podcast, or a blog). 

What you’ll get:
  • 4 x snazzy blog posts per month (keyword-optimised, of course)
  • 4 x totally mesmerising newsletters summing up the most interesting bits of your blogs  
  • 30 x engagement-boosting social posts for your Instagram and Facebook feeds

$2000 AUD or $1525 USD