So you’ve got plans for an epic online membership, but you’re not really sure how to make it look damn fine? Don’t fret! Your friendly local experts in membership site design have got you covered in just seven quick questions…
1. Is it on-brand and a natural fit for the rest of your online platform?
When you purchase something online, you expect the platform to look like the sales funnel. Otherwise, it starts to feel like a catfishing situation.
Similarly, nothing says “Buyers Remorse” quite like buying through a beautiful sales page only to find the actual product is totally basic by comparison.
It’s a hard call knowing whether to upgrade your sales page or your platform first. After all, the Sales Page does the selling, so that’s UBER important, but the membership platform and the content is what the customer pays for.
Our Tip: If you are seriously strapped for cash, the best thing you can do is keep your membership platform simple and elegant and invest in a gorgeous, high converting sales page (copy and design). We offer simple start-up membership packages for people just starting out from just $3500 AUS.
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2. Is the navigation clear?
The potential to get overwhelmed in an online platform is very strong. Clear navigation is one way you can help your students negotiate their way through the content.
If possible, keep your module navigation separate from your account navigation, and keep the navigation in the same spot on every page.
If you are running multiple levels on one platform, it’s also a good idea to keep some continuity between your different courses in the navigation area.
3. Does it show your students their progress in real-time?
We use and recommend Progress Ally to help your students keep track of their progress in the course. A simple module checklist is a great way to visually show students where they are up to and to encourage them to finish the content.
Remember: Students who complete content are happy students and are much more likely to recommend your course to others, so it’s worth doing whatever you can to help them do that.
4. Are the content elements clearly presented?
Tying back into the potential to overwhelm factor – it’s important to use your design to show students what is available to them and where.
Don’t just link to your downloadable content and bonus content – create buttons and place them strategically so your students understand where to find everything, and what good value they got in joining your program 😉
5. Is there a branded login experience and a Welcome Section?
Logging into a standard WordPress login page = big disappointment. This is a little thing but a WOW login page is like having the welcome mat out for your tribe. Make the first impression count.
Further, when people log into your membership site for the first time they are PUMPED to get going. Make sure in your design you have a gorgeous welcome for them to keep spirits high.
6. Is there a pic of you on the course platform?
People buy from people. It’s a lovely touch to be present (visually) in the course since your students have chosen to buy from you.
Consider a big welcoming image of you on the dash or welcome page to build a sense of connection and brand loyalty.
7. Do your emails / Facebook group / supplementary design material match the sales and learning platform.
For the love of wine, make sure everything is branded consistently. Wherever your students are interacting with you and the material it has to be consistent. Inconsistency is a great way to lose brand credibility, look like an amateur, and leave a “meh” impression on your student.
8. Is it mobile responsive?
Real talk: you would be nuts to create anything online that isn’t mobile responsive. Your students learn on many different devices, and your site needs to accommodate them.
Essentially, if your site isn’t mobile responsive, you might as well go back to the drawing board, because a literal drawing board will be a more effective tool for running a successful ecourse. Harsh, but true.
9. Is it hard to find your content if your student has a long break from the platform?
Most of your students won’t follow the course exactly as you have designed. They will fall behind, need to go over things, get interrupted. Designing a clear dashboard as the welcome mat to your course is essential to help them find what they need to find and learn what they need to learn.
A good dashboard has links to all your modules, support, and community portals. If you’re taking reoccurring payments or running multiple courses in one place, you’ll also need a My Account page. Then, add in an FAQ section where you can answer those repetitive support-related questions. Get these steps in place and you’ll spend less time in your inbox explaining how to do basic functions and more time developing content, creating a better course experience for your tribe, and sipping margaritas by the pool.
Need some Membership Site Examples?
We hear you! We’ve taken some layouts of our favourite membership sites and created a gallery at the bottom of this page here.
We’ve also created a walkthrough video to show you how easy our sales page system is to use, you can view this here. Our membership sites are built on the same system, meaning you have total flexibility when it comes to building onto your platform later down the track.
If it’s time to take your online platform to the next level, we can help you transform.
Check Out Our Membership Site Design Gallery Below:
Let’s talk about your project.
Knowing which way to go on an online course platform is confusing, and there is no 0ne-size-fits-all solution.
We’re here to help you work out the best way forward for your online business.
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