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How to Create Your First Facebook Strategy

computer on desk facebook strategy

Facebook is one of those business tools you wouldn’t want to be without – but if you don’t have a Facebook strategy, you’re probably missing out anyway. Soz.

Unfortunately, missing out isn’t really an option – so if your current “strategy” is to sit in front of the empty Facebook content box with a look of horror on your face and zero ideas, this challenge is for you. 

The Who:

Yourself or an assistant or VA who knows your brand really well. You can also create the content and have your VA post it. 

The What:

You’re going to create a ‘days of the week’ style Facebook strategy so you’re never stuck for content. 

The When:

This could take about a day and that will set you up for weeks of valuable content. 

The Where:

Facebook! Der. 

The Why:

So you’re not left sitting there like a shag on a rock when you go to post something on Facebook and you’re like ‘Ummmm…. I literally don’t have anything to post today.’

The How: 

Go 50/50

A good rule of thumb is to share 50% of your own work and 50% the work of others. That way you aren’t constantly bombarding your audience going ‘Look at me! Look at me!’. Show them other things of value that aren’t your own work and you’ll seem much more palatable.

Start with posting once a day for 7 days

A good basic construct would be 3x your own posts. So a blog post, and 2x promotional posts. Then you have 4 left. Allocate days of the week for different posts like this:

    • Monday – Blog post 
    • Tuesday – Text-only conversation starter
    • Wednesday – Promotional post
    • Thursday – Facebook Live day 
    • Friday – Promotional post 
    • Saturday – Interesting article from your industry 
    • Sunday – Funny meme or quote

That way, you’ll always know what content you’re doing each day.

Batch your content

Create a big list of blog posts you want to share and have them all ready to go for Blog Post Mondays. Decide on what you’re pushing people to buy and have that collateral reading for Promotional Post days. Start collecting funny memes or quotes for meme day. Start a document and copy and paste URLs for interesting articles into it. Write a list of possible Facebook live topics and have them sitting there ready to go. 

Schedule

You can schedule straight into Facebook or use a scheduling app like Hootsuite or Coschedule. If you batch all the content and have it ready to go, you can easily give this task to a VA. 

Go live

Facebook Lives are great for exposure, but you don’t want to go in unprepared! Pop an event in your diary so you don’t forget, and have a list of notes ready to go so that you can jump right in and go for it. Don’t be shy! 

Reduce effort, reuse posts

Keep all your content in separate folders so you can re-use them. Once you’ve cycled through about 6 months to a year of content you can start re-using it again. Sneaky, right?

Check your analytics and see what’s working

You might find that text-only posts are getting a lot of engagement and that industry articles aren’t performing as well as you thought they might be. Pick the content that performs well and do more of that and less of the stuff that doesn’t work well. 

Review:

Check in with yourself to see how that process felt. Did it feel hard because you didn’t like doing it? Did you not like scheduling that far in advance? Which parts did you enjoy? What would you do differently?

On a scale of 1 – 10, how aligned did this feel with you as a person?

On a scale of 1 – 10, how aligned did this feel with you as a brand/business?

P.S. if you’re just not feeling it, there is another option…

Get us to take care of your Facebook strategy! Click here to check out our Social Media Head Start product and get your hands on done-for-you captions and prompts, or here to get us on your team.

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