The Equity Capital Collective are just the type of people we love working with. Business positive, with a growth mindset and gave us a killer diverse brief. Dream job right?
These excellent humans teach diverse startups how to raise the money they need from investors to start their businesses. So we wanted something fresh, vibrant and positive to attract the right kind of bright-eyed and bushy-tailed customers EqCo want. Like possums with very excellent business ideas.
The main message for EqCo is about diversity. This means helping women and women of colour get the skills they need to get investors to fund their ideas.
The branding for this client needed to be clean and strong to attract their ideal customers - diverse startups looking to secure funding.
Using black, white and yellow with modern, funky typography we created a youthful, creative and powerful brand for EqCo.
We set up a simple website with the homepage acting as a sales page for the program. We work with all kinds of clients but for EqCo, less felt like more.
Our Brand Express packages are an excellent way to put your feelers out and see how the public react to your product or course.
It's kind of like calling your favourite restaurant to see if they have a table available rather than just showing up and being disappointed. Massive time saver.
What the hell is collateral?
Well, it's all that 'stuff' you need when you have a business. Flyers, PDF printables, business cards, letterheads, logos... that kind of thing.
You *might* think it's a grand idea to get your neighbour's son who recently did a summer course in graphic design to put together your collateral but might we suggest that you DON'T do that?
For EqCo, we used the same strong branding palette we created for the website to put together a package of collateral items. Everything to do with EqCo now has a cohesive brand. When you see one thing from EqCo, it matches everything else. Classy right?
Working with Ellissa is an absolute joy. Not only is she incredibly gifted at what she does, but she also makes the whole process seamless and fun. I'm so grateful to have found her, and I recommend her constantly.
Wendy Kotila, Business Coach + Mentor for women entrepreneurs
WANT WHAT THEY'RE HAVING?
- EqCo booked in for a Brand Lab Essentials project and this is the result!
- Their site is built on WordPress using Beaver Builder and a custom design by Flourish Online.
But enough about EqCo... let's talk about you!
Tell us about your project and you'll be invited to have a chat with a member of our team.
We can't wait to learn more about you!