By their very nature, an explorer is a vibrant, charismatic person, but unless you can learn how to infuse your copy with these addictive traits, you’ll have a hard time convincing your ideal client to follow you up the mountain. The way you write determines the kind of clientele you attract (well, that and the awesomeness of your website design) so it’s worth taking the time to get it right.
That’s right: good copy, just like a cross-country trek, takes time to complete – but fear not: time-saving shortcuts exist for those who seek them out.
Shortcuts like these:
Tell stories (and lots of them)
Explorers lend experiences in the same way that generous bookworms lend their favourite hardbacks – only there’s no need to wonder whether the book will ever come back again.
As an explorer, you’re a natural storyteller, and you can give your collection of experiences away a million times without losing anything.
Is there anything more powerful than the ability to captivate your community with nothing more than your words? Probably not, so be generous with your stories. Your followers will relish the opportunity to follow your personal hiking trail all the way to the life of their dreams.
Focus on flow
Q: What’s the difference between a collection of random ideas scrawled on a napkin and an amazing blog entry?
A: The strength of connection between the ideas – and for a true explorer (and victim of Shiny Object Syndrome) that can be a slight problem.
Don’t send up an SOS signal – the only potential victim here is your brand, and the solution is simple: focus each piece of writing on a single theme.
Do this well and your community will be emailing you to thank you for your valuable insights, rather than asking you for a map to navigate your tangled mess of ideas.
Develop your own style
Plenty of content on the internet is made in a cookie-cutter fashion. Others might look at what’s already out there, rewrite it with a few extra bits and pieces, and slap a new name in the byline – but that’s not you.
If there’s one thing an explorer won’t do, it’s conform. That’s why it’s so important to develop your own approach, incorporating your own thoughts, words, and imagery.
Sure, you should take inspiration from other writers you love, but don’t hesitate to put your own spin on each piece of content and make it stand out. Otherwise, you risk becoming just another voice in the digital crowd.
Test your ideas out
Explorers have a sense of enthusiasm that refuses to be overshadowed, and there’s something magical about that. Your ideas have the potential to change the world (or at least the people trekking across it) and you love watching your excitement spread to those around you.
The thing is, your tendency towards individualism could keep you from taking input on the kind of content your community really wants to see (and that equals a colossal waste of perfectly good adventuring time).
The solution? Don’t be afraid to share those ideas with your community and take their feedback on board.
You’ll be able to gauge what works (and what doesn’t), and if you play your cards right, you might even end up with a dedicated adventure crew.
Make it relatable
Explorers aren’t afraid of much. Ask nicely and they might even take care of that particularly menacing spider on your bedroom wall, but alienation? That’s the stuff of nightmares.
Even the most ardent adventurers need a crew (whether in-person or digital), and if your community can’t relate to your experiences, you’ll be up the proverbial creek without a map.
Your best bet is to check your content with a homebody and make sure that nothing is too far *out there*. Striking a happy medium will allow you to bond with as many like-minded adventurers as possible.
As an explorer, the ultimate goal of your copy is to take your readers on a journey – the metaphorical kind – and inspire them to embrace their adventurous side (ideally, under your influence).
P.S. If all of that content has sent your brain on a mini holiday and you’re currently wondering why someone else can’t just do it for you, we volunteer!
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