So we all know we need to build our email lists but a lame little pop up that says ‘Hey subscribe for weekly updates!’ just doesn’t cut the mustard anymore. Most of the visitors to your site will just ignore it. Actually most visitors to your site will be annoyed by it which is much…

Read More

Online entrepreneurs often assume that more products on their sales page = more money. And while this can be true, it’s usually much easier just to sell more of the thing you already have. Remember when you were a kid and you walked into a lolly shop (or candy store for anyone in the US)…

Read More

First up, stop thinking of your sales page as a sales page. Start thinking about your sales page as a celebrity. Imagine your sales page is Ryan Gosling. Not only is he a total fox but he’s also just an excellent guy as well. Gosling’s got that thing. Have you ever seen him on the…

Read More

This week I had a chat with Kathryn Hocking, Lady of Leverage from The eCourse Launch Formula. Kath and I are working together on her personal rebrand for KathrynHocking.com, but she is best known for her role as the Commander in Chief at the “eCourse Launch Formula”.  Earlier this month I worked on some tweaks…

Read More