7 Aesthetic Instagram Tips For Your Personal Brand

7 aesthetic instagram tips for your personal brand

They say a picture is worth a thousand words, and in the online business world, an aesthetic Instagram feed is kinda priceless.  Your Instagram feed should have your ideal customer going all *heart eyes* at the thought of their life post-pain point – because obviously, you’re the one to help them get there.  Posting the…

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5 Reasons Why You Need To Start Content Marketing

content marketing

Content marketing is the brussel sprout of the online business world: it looks pretty intimidating and it can be hard to “get into”, but it’s also really good for growing strong, healthy business bones.  In fact, if you’re not already in the thick of a content marketing strategy, there’s a good chance that your business…

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How to Find Your Unique Selling Proposition

unique selling proposition

Once you have formed a solid foundation from your own values and beliefs, your business needs a backbone – and that backbone takes the form of your Unique Selling Proposition. This single sentence will help you stand out in a crowded market and give potential customers a reason to choose you over everyone else, which…

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How to Boost Your Email Open Rate 

email open rate

Your email open rate is sort of like your high school GPA.  If it’s not great, it gets a heck of a lot harder to achieve what you want (i.e. more successful sends and a piece of that sweet, sweet email ROI pie).  And just in case you have no idea what “ROI pie” is,…

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How To Write An Awesome Bio 

how to write a killer bio

Most people hate writing bios so much that the idea of writing an “awesome bio” seems like an activity for sadists and celebrities. It feels SUPER weird and icky to write nice things about yourself and to list off all the excellent things you’ve done – mainly because of the global phenomenon that is Tall…

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5 Opt-in Ideas to Triple Your Email List in 2021

opt in

So we all know we need to build our email lists, but a lame little pop-up that says ‘Hey subscribe for weekly updates!’ just doesn’t cut the mustard anymore. Most of the visitors to your site will just ignore it, or worse – be super annoyed. What you really need is an opt-in – but…

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Your 7-Step Guide to Overcoming Impostor Syndrome

impostor syndrome

Let’s face it: building a personal brand is an intensely…well, *personal* experience, and it can leave you feeling pretty raw – even before the dreaded impostor syndrome creeps in.  Before you know it, you’re asking yourself unhelpful questions like “What if I don’t have enough knowledge/power/money/[insert valuable commodity here] to make it online?” and “WHY…

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Welcome emails: Why you need one (and how to write it)  

welcome email

If your inbox was a party, welcome emails would always be the favourite guest. They show up right on time, dressed to impressed, and they somehow give you exactly what you want – even things you didn’t know to ask for.  Not sending welcome emails is sort of like missing the party altogether – you’ll…

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How to Run a Black Friday Offer

black friday

Black Friday is upon us once again, and you know what that means: time to do everything in your power to net yourself as many new sales as possible. Your challenge, should you choose to accept it (and you should), is to convince all those Owners of Wallets out there that they should send the…

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How to Create Your First Facebook Strategy

computer on desk facebook strategy

Facebook is one of those business tools you wouldn’t want to be without – but if you don’t have a Facebook strategy, you’re probably missing out anyway. Soz. Unfortunately, missing out isn’t really an option – so if your current “strategy” is to sit in front of the empty Facebook content box with a look…

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