7 Aesthetic Instagram Tips For Your Personal Brand

7 aesthetic instagram tips for your personal brand

They say a picture is worth a thousand words, and in the online business world, an aesthetic Instagram feed is kinda priceless.  Your Instagram feed should have your ideal customer going all *heart eyes* at the thought of their life post-pain point – because obviously, you’re the one to help them get there.  Posting the…

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How to Start a Membership Site From Scratch

How to start a membership site

So you’ve spent ages working on your knowledge base and becoming a bonafide expert in your niche, and you’re finally ready to start a membership site of your very own?   Two things:  First, hooray! Congratulations to you for making it this far and recognising the value a membership site could bring to your business. We…

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5 Reasons Why You Need To Start Content Marketing

content marketing

Content marketing is the brussel sprout of the online business world: it looks pretty intimidating and it can be hard to “get into”, but it’s also really good for growing strong, healthy business bones.  In fact, if you’re not already in the thick of a content marketing strategy, there’s a good chance that your business…

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How to Find Your Unique Selling Proposition

unique selling proposition

Once you have formed a solid foundation from your own values and beliefs, your business needs a backbone – and that backbone takes the form of your Unique Selling Proposition. This single sentence will help you stand out in a crowded market and give potential customers a reason to choose you over everyone else, which…

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How to Boost Your Email Open Rate 

email open rate

Your email open rate is sort of like your high school GPA.  If it’s not great, it gets a heck of a lot harder to achieve what you want (i.e. more successful sends and a piece of that sweet, sweet email ROI pie).  And just in case you have no idea what “ROI pie” is,…

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How To Write An Awesome Bio 

how to write a killer bio

Most people hate writing bios so much that the idea of writing an “awesome bio” seems like an activity for sadists and celebrities. It feels SUPER weird and icky to write nice things about yourself and to list off all the excellent things you’ve done – mainly because of the global phenomenon that is Tall…

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5 Opt-in Ideas to Triple Your Email List in 2021

opt in

So we all know we need to build our email lists, but a lame little pop-up that says ‘Hey subscribe for weekly updates!’ just doesn’t cut the mustard anymore. Most of the visitors to your site will just ignore it, or worse – be super annoyed. What you really need is an opt-in – but…

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Your 7-Step Guide to Overcoming Impostor Syndrome

impostor syndrome

Let’s face it: building a personal brand is an intensely…well, *personal* experience, and it can leave you feeling pretty raw – even before the dreaded impostor syndrome creeps in.  Before you know it, you’re asking yourself unhelpful questions like “What if I don’t have enough knowledge/power/money/[insert valuable commodity here] to make it online?” and “WHY…

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Why Web Design Is So Important (And How to Nail It)

web design

Ah, the internet – it’s a mixed bag of code strings, cat videos, and designers fighting a war against web design fails. The online world has always been a great place for self-expression, and site builders have made it possible for even the least tech-savvy amongst us to get online… …only it’s not always for…

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How to Choose a Business Name

moodboard business name

By the time you decide to take the plunge and turn that amazing idea of yours into a business, you’re probably already thinking about names – and why wouldn’t you? Choosing a business name is like choosing a baby name: you should take the time to sleep on it. No one wants another X Æ…

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