How to Choose a Business Name

moodboard business name

By the time you decide to take the plunge and turn that amazing idea of yours into a business, you’re probably already thinking about names – and why wouldn’t you? Choosing a business name is like choosing a baby name: you should take the time to sleep on it. No one wants another X Æ…

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7 Reasons Why You Should Run A Niche Business

woman in glasses niche business

You know what is pretty awful? When actors try to sing. Especially if said actor actually can’t sing *cough* Russell Crowe *cough*. Now Russ is a solid actor. Probably one of New Zealand’s best (caught you there, you didn’t know he was a Kiwi did you?) but his tactic of career diversification wasn’t his greatest…

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Niche Marketing: The New Secret For Small Business Growth

woman in store niche marketing

Well, it’s not exactly a ‘new’ secret, but it’s important to wave a reminder about now and then. Niche marketing is productivity 101. Concentrate on one thing at a time. Easy right? Wrong. When you’re an entrepreneur, and in the service based or e-course sector, chances are you have around three UH-MAZING business ideas every…

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9 Super Effective Ways To Get Popular Online

Unfortunately, being popular online is slightly more difficult than being popular in high school. It takes more than a second-hand Corolla, a pony-tailed boyfriend and a massive CD collection to gain notoriety in the online entrepreneurial world. Annoying right? If only a Rachel Hair Cut and a pair of 501s would solve your business woes.…

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How To Turn Your Side Hustle Into a Profitable Business

profitable business

If you’re reading this, you most likely have (or are planning to have) a side hustle that you want to want to turn into a full-time, profitable business. That’s the dream, right? Running your own business, making sweet moolah doing something you love. I’ll take four. But as with most things (like talking to cute…

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7 Reasons Why Your Side Hustle Needs A Professional Website

Have you noticed that ‘side hustle’ has suddenly become a thing in the past few years? Along with ‘disrupt’ and ‘redefine’ it just seems to be one of those words that trendy guys with non-ironic, long hair say in cafes while drinking almond milk lattes. If you are currently unfamiliar with the term ‘side hustle’,…

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5 Ways to "Show Up" more in your business

Pretty much 8 out of 10 times a new client comes to us one of the biggest issues is that even though they have been working in their business for years, they aren’t “showing up” in the online space. Having an online presence is so much more than having a website, a Facebook page and…

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What do you want to be known for?

One of the first things I ask my clients, and the first thing I talk about in my Free Mini Course “The Big Five” (get it here) is: What do you want to be known for? A lot of my clients really struggle with this, and to be honest so did I.  You can often…

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The business five tools we use everyday

For those of you managing clients and project work, we thought we would put together list of the five business tools that are essential to our business. We’ve tried various programs to keep our business running smoothly, and it is a real process of trial and error!  Our business is constantly evolving and we are…

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Our Favourite Places for Stock Photography

You’ve written the content for your blog or design project, now where to find the perfect image to match your awesome content? You need images that won’t take too long to find and that will capture exactly what you want to say without looking too “Stocky”. There are several sites around that offer stock photography. Here’s…

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