You know what is pretty awful? When actors try to sing. Especially if said actor actually can’t sing *cough* Russell Crowe *cough*. Now Russ is a solid actor. Probably one of New Zealand’s best (caught you there, you didn’t know he was a Kiwi did you?) but his tactic of career diversification wasn’t his…

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Well, it’s not exactly a ‘new’ secret, but it’s important to wave a reminder about now and then. Niche marketing is productivity 101. Concentrate on one thing at a time. Easy right? Wrong. When you’re an entrepreneur, and in the service based or e-course sector, chances are you have around three UH-MAZING business ideas every…

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Unfortunately, being popular online is slightly more difficult than being popular in high school. It takes more than a second-hand Corolla, a pony-tailed boyfriend and a massive CD collection to gain notoriety in the online entrepreneurial world. Annoying right? If only a Rachel Hair Cut and a pair of 501s would solve your business woes.…

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Does anyone else think ‘side hustle’ sounds like a dance you’d do at a wedding? No? Just me? Cool. Hey look! A banana! If you’re reading this, you most likely have (or are planning to have) a side hustle that you want to want to turn into a full-time business. That’s the dream, right? Running…

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Have you noticed that ‘side hustle’ has suddenly become a thing in the past few years? Along with ‘disrupt’ and ‘redefine’ it just seems to be one of those words that trendy guys with non-ironic, long hair say in cafes while drinking almond milk lattes. If you are currently unfamiliar with the term ‘side hustle’,…

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So here we are. It’s April already and we’re all still drowning in work, still behind on our to-do lists, still battling procrastination, still battling our caffeine addiction, and still promising ourselves that we’ll “start on Monday”. Oh, and the Trumpinator is still in power. I’m not trying to be negative here, I just wanted…

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Pretty much 8 out of 10 times a new client comes to us one of the biggest issues is that even though they have been working in their business for years, they aren’t “showing up” in the online space. Having an online presence is so much more than having a website, a Facebook page and…

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One of the first things I ask my clients, and the first thing I talk about in my Free Mini Course “The Big Five” (get it here) is: What do you want to be known for? A lot of my clients really struggle with this, and to be honest so did I.  You can often…

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For those of you managing clients and project work, we thought we would put together list of the five business tools that are essential to our business. We’ve tried various programs to keep our business running smoothly, and it is a real process of trial and error!  Our business is constantly evolving and we are…

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You’ve written the content for your blog or design project, now where to find the perfect image to match your awesome content? You need images that won’t take too long to find and that will capture exactly what you want to say without looking too “Stocky”. There are several sites around that offer stock photography. Here’s…

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