‘Branding service’ is one of those weird phrases you’ll stumble across when you first start out in the online entrepreneur world. You’ll probably see it and think ‘What even is that? Do I need it? Hold me.’ Stress less, sweet cinnamon roll, as all will be explained. Branding services exist to help people create a…

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Email autoresponders are like the call waiting of the online business world. When you get sent an email auto-reply, it’s exactly like when a call operator says ‘Can I put you on hold?’ and then just does it without even waiting for a reply. Rude. Email autoresponders are dead useful though, especially for business owners.…

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‘I just took a full month off and went to my country house to do some spiritual work on my business. I can’t recommend it highly enough!’ You don’t have to delve too far into the Facebook solopreneur world to stumble across a FAHBULOUS business owner who recommends stepping away from your business, paying someone…

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Urgh. The dreaded email list. It’s such a necessary beast that you have to continually feed to keep working. Unfortunately, it’s essential for the running of an online business. You also can’t just build it up and then stop and think ‘Sweet! Done!’. Nope. Your email list will lose about 20% of its efficacy every…

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Choosing your colour palette for your business isn’t like being a little kid at the toy shop and screaming ‘I WANT A PURPLE ONE!’ because you like purple. It’s a touch more complicated than that. Colours are very powerful, and when people look at them, they can feel certain emotions. Emotions that make them happy…

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Have you ever worked in a corporate environment? These days, the moment you step in the door you’ll be given a Myers-Briggs/DISC/Four Tendencies personality archetype quiz before they even offer you a cup of coffee. Giving you a brand archetype of INFJ/Dictator/Upholder will be a higher priority than getting your bank details to HR. Most…

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Here are two really embarrassing questions you probably don’t want to answer, but I’m going to ask anyway… 1. Who was your first celebrity crush? If the answer isn’t Dieter Brummer, we can’t be friends. 2. What does your about page say? Any ideas at all? Don’t click on it! That ruins the game. If…

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