explorer brand tips

Life as an explorer is never boring. There’s so much to see and do that sleep becomes an afterthought – something to get around to after the next three holidays you have booked.  But, if you want your financial prospects to be there when you get back from your next trip, there’s something slightly more…

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explorer copy secrets

By their very nature, an explorer is a vibrant, charismatic person, but unless you can learn how to infuse your copy with these addictive traits, you’ll have a hard time convincing your ideal client to follow you up the mountain. The way you write determines the kind of clientele you attract (well, that and the…

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explorer archetype

Before we get stuck into the Explorer archetype, let’s have a quick word… Do you sometimes go on Instagram and find people who just radiate brilliance? Like they always know the right things to say and their Instagram feed is so pretty and planned and they have a hot husband and three sunkissed children who…

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