5 Ways To Tell If You’re an Everyman Archetype

everyman archetype

What is the Everyman archetype? In a nutshell – it’s the guy or gal next door. Drew Barrymore or Tom Hanks. Likable, relatable. Pisses very few people off.  What kind of customers flock to the Everyman? People who have a desire to connect and belong (a.k.a. everyone). If you’re an Everyman, you make everyone feel…

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