Brand Tips for Lover Archetypes

lover brand tips

As important missions go, “spreading love” is pretty high on the list, and for Lover archetypes, there’s nothing quite so exhilarating as sending the good stuff to every corner of the world.  But, before you can get started, there’s something slightly more pressing demanding your attention:  Your brand. If you’re not attracting the right people…

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Copy Secrets for Lover Archetypes


As a lover, you might be tempted to think that you can woo your ideal clients with heart-eye emojis and boxes of chocolates. The problem is, if you struggle to communicate All The Feels in your copy, it will be a short-lived relationship. The way you write determines the kind of clientele you attract, so…

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Brand Tips for Explorer Archetypes

explorer brand tips

Life as an explorer is never boring. There’s so much to see and do that sleep becomes an afterthought – something to get around to after the next three holidays you have booked.  But, if you want your financial prospects to be there when you get back from your next trip, there’s something slightly more…

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Copy Secrets for Explorer Archetypes

explorer copy secrets

By their very nature, an explorer is a vibrant, charismatic person, but unless you can learn how to infuse your copy with these addictive traits, you’ll have a hard time convincing your ideal client to follow you up the mountain. The way you write determines the kind of clientele you attract (well, that and the…

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Brand Tips for Sage Archetypes

sage brand tips

Life as a sage can feel like one big expedition in search of the truth – and once you have an irresistible brand, others will feel compelled to join you on your journey. Who knows? They might even bring brain food to share.  But before you go rushing to give all of your knowledge away,…

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Copy Secrets for Sage Archetypes

sage copy secrets

When so much of your personality centres around sage wisdom and wit, writing amazing copy must come easily…right?  That is, until you need your writing to make an emotional connection (and, eventually, a sale…). The way you write determines the kind of clientele you attract (well, that and the awesomeness of your website design) so…

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Brand Tips for Creator Archetypes


The life of a creator is not for the weak: just the thought of laying your best ideas out in the open as criticism bombs fall from the digital heavens is enough to turn most people off.  If you’re reading this, you’re probably well-accustomed to preparing yourself for that battle – but, before you can…

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Copy Secrets for Creator Archetypes

creator copy secrets

If you identify as a creator, you probably fall into one of two categories:  You love writing colourful copy.  You love reading other people’s creative copy and then using it as inspiration for your next big idea.  Category 1 people, this is your chance to prove that the pen (read: keyboard) really is mightier than…

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5 Ways To Tell If You’re a Queen Archetype 

queen archetype

We know Queens are busy people, so we’ll get straight to it: here are a few telltale signs you’re definitely a Queen archetype:  You currently own (or have previously owned) a tiara. You not-so-secretly believe you’re in charge of everything. You wouldn’t hate it at all if everyone called you Your Majesty. You’re driven, you…

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5 Ways To Tell If You’re a Hero Archetype

nurse hero archetype

If you see someone in distress, are you the first person to help out? Do you wear a cape? Have you ever lifted a car with your own brute strength to save a trapped person underneath? Do you respond to the Bat-signal?  It sounds like you might be a Hero brand archetype.  You’re disciplined, focussed,…

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