The Milky Way
Case Study

THE MILKY WAY

ABOUT The Milky Way

Have you been to the Milky Way?

No, we're not talking about the space version (although that would be pretty epic) - this one's for our friend Lisa!

Like a modern-day Anne Geddes, Lisa teaches other photographers how to do newborn baby shoots. What an amazing job. Imagine being around squishy little babies all day. Heaven!

With baby-centric businesses, it's easy to fall into the yellow duck/blue teddy bear tropes, but Lisa was after something a little more sophisticated, so...

Here's what we did!

WANT TO WORK WITH US?

Well we want to make YOU look good!

Book a call to find out how we can help.

January-2020-Hero

BRAND

So this course is for people who want to do newborn shoots (not for newborns obviously although a tiny baby-sized camera would be adorbs).

We went with a serene, gender-neutral palette of smoky blues and greys offset by a muted mushroom pink for some contrast.

With a business name like The Milky Way, we couldn't resist using a few stars as well as brick and stone textures in the website's design.

Website

There's quite a few elements to Lisa's business including classes, retreats and even a podcast!

Using our signature clean and simple design we came up with a streamlined and custom navigation system so potential customers can find what they're looking for.

Plus we included heaps of pictures of babies because why wouldn't we? Look at those little toes...

The Milky Way website mockup

WANT TO WORK WITH US?

Well we want to make YOU look good!

Book a call to find out how we can help.

January-2020-Hero

Membership

Lisa has a membership section to so we custom created a space for her to deliver her lessons.

And we also included lots of pictures of babies. The cheeks! Those little chunky hands...

The Milky Way membership site

WANT WHAT SHE'S HAVING?

  • Lisa did a custom project with us.
  • Her site is built on WordPress using Beaver Builder and a custom design by Flourish Online.
  • Her membership is powered by AccessAlly (PS:  Did you know we are certified AccessAlly partners?  Read more about it here.)

 

But enough about Lisa... let's talk about you!

Tell us about your project and you'll be invited to discuss in more detail with a member of our team.

We look forward to learning more about you!