Bec-Hero V2
Case Study

Rebecca Sparrow

About Rebecca

Rebecca Sparrow is a well known Australian Author, podcaster and advocate for tween and teenage girls.

When she came to us in 2018 she had a old (like - really old), unresponsive WordPress site that she had been using for years, no email list... but over 20k followers on Facebook.  Bec was a known and trusted personality - but her website was letting her down big time.

Her instructions where to make her site a haven for teen and tween girls - but DON'T MAKE IT CRINGEY AND SALESY.

 

 

BRAND

We went with a fun, stationary obsessed 11 year old feel for her brand.  It needed to appeal to mums and their daughters, so there is a little old school "I wen't to school in the 80's vibe) and a fresh Kikki K/Harper B vibe for the daughters.

Her colour palette was strong and bright as we wanted to girls to feel empowered and not wallflowers.

Website

Bec's website now showcases her writing and book accomplishments, as well as giving away loads of free resources and promoting her Signature Course - The Lighthouse Plan.

Bec has gone from a list of basically zero to over 3500 in a matter of months.

RS FULL WEBSITE PSD
RS FULL WEBSITE (Chillout)

Membership

Her gorgeous membership platform is the love child of AccessAlly, Wordress, Active Campaign, Beaver Builder and some ninja design chops.

RS MEMBERSHIP SITE PSD

collateral

As a speaker, Bec was emailing out word docs to event attendees.  We gave those documents a good Tjuz, as well as setting up a system where meeting attendees can optin in for the resources.  We've also created a Christmas Book and numberous other resources for her tribe.

WANT WHAT SHE'S HAVING?

Tell us about your project and you'll be invited to have a chat with a member of our team to discuss in more detail.

We look forward to knowing more about you!

Alert! Alert!

Creating your first website? Read this first.

Free Download:
"The Big 5: Things You must consider before creating a website"