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Case Study

Playful Families

ABOUT Playful families

We absolutely adore working for clients like Playful Families.

Imagine being able to work with colour, balloons, streamers, rainbows, paint and glitter all day?

Sign us up, we're in!

It's sounds like a walk in the kid friendly park but designing for a brand aimed at parents that's actually for children presents some challenges.

Here's what we did for the gorgeous Playful Families...


We wanted something playful and fun but not too childlike or crude.

We went with a rainbow of colours, organic handwriting style fonts and whimsical illustrations to give off the fun-loving vibe of Playful Families.

Now who wants to play Ice Cream Parlours with Play Dough?


Ease of navigation is always an essential part of our design process but for parents, it's even more important especially if they haven't yet had their morning coffee.

Easily accessible menus, strong calls to action and light and playful copy are the essential ingredients for this branding make over.

We wanted to make sure that the Playful Families clientele knew they were in the right place by making the site extra playful - der!

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We have (very clever) clients who give away freebies like guides, lists and workbooks.

We can put together any downloadable, ebook or cheat sheet you need.

It's important that your website, social media platforms and collateral all look like they came from the same place. We can make everything you put out look super fancy!


  • Playful Families site is built on WordPress using Beaver Builder and a custom design by Flourish Online.
  • Her membership is powered by AccessAlly (PS:  Did you know we are certified AccessAlly partners?  Read more about it here.)


But... let's talk about you!

Tell us about your project and you'll be invited to have a chat with a member of our team to discuss in more detail.

We look forward to knowing more about you!