Natalie Trusler is a mum who wants to help other mums. She teaches mothering arts and homemaking in her online courses.
Her brand is all about creating a nourishing home life where children thrive and mothers can reignite their joy of parenting, especially on days when they've had one too many cups of cold coffee and the sink is still full of dirty dishes. Natalie needed a functional website that reflected her brand and appealed to time-poor mothers.
Natalie is all about that "calm, serene, and nurturing" vibe.
We're talking muted pastels in pink and blue with accents of cream and smatterings of gold - sunset colours to evoke a sense of calm for mothers with toothpaste in their hair and banana puree on their shirts.
We wanted Natalie's potential customers to arrive at her site and feel empowered to embrace the chaos of motherhood and create a nurturing environment for their kids.
...and maybe find the time to wash their hair this week.
Natalie needed a redesign, full branding, and multiple sales pages - which is, you know, just another day for a busy mum.
We designed hubs for each of Natalie's three memberships so they're easily accessible and user-friendly for her students.
Natalie teaches everything from hosting perfect birthday parties to raising happy kids, but that doesn't mean she shouldn't be instantly recognisable in her brand!
Membership sites can be tricky to navigate, especially if your business is heart-centred. Their utilitarian nature might seem like the antithesis of Natalie's nurturing, nourishing vibe, but we like to make the impossible possible.
We kept the membership side of the site on-brand using theme colours and evocative imagery. Plus, easy-to-navigate class structure means Natalie's students aren't adding even more stress to their day trying to figure out how to access their classes.
WANT WHAT SHE'S HAVING?
- Natalie did a Partnership Program with us.
- Her site is built on WordPress using Beaver Builder and a custom design by Flourish Online.
- Her membership is powered by AccessAlly (PS: Did you know we are certified AccessAlly partners? Read more about it here.)
But... let's talk about you!
Tell us about your project and you'll be invited to have a chat with a member of our team to discuss in more detail.
We look forward to knowing more about you!