Natalie Trusler is a mum who wants to help other mums. She teaches mothering arts and homemaking in her online courses.
Her brand is all about creating a nourishing home life where children thrive and mothers can reignite their joy of parenting, especially on days when they've had one too many cups of cold coffee and the dishwasher hasn't been unstacked. Natalie needed a functional website that reflected her intentions while staying on brand.
Calm, serene and nurturing were our keywords when it came to designing Natalie's site.
Muted pastels in pink and blue with accents of cream and smatterings of gold. Sunset colours to evoke feelings of completion and calm for mothers with toothpaste in their hair and banana puree on their shoulder.
We wanted Natalie's potential customers to arrive at her site and feel empowered to embrace the chaos of motherhood and create a nurturing environment for their kids. And maybe find the time to wash their hair this week.
We did a redesign, full branding, multiple sales page job for Natalie.
Natalie has three membership programs we designed hubs for so they're easily accessible and user-friendly for her students.
From hosting perfect birthday parties to raising happy kids, Natalie teaches it all. We kept her theme consistent across all of her offerings to create a cohesive flow between her products.
Membership sites can be tricky to navigate especially if your business is a heart centred one. Membership sites can be very utilitarian which would work against the nurturing and nourishing vibe of Natalie's courses.
We kept the membership side of the site on brand using theme colours and evocative imagery. Easy to navigate class structure means Natalie's students aren't adding even more stress to their day trying to figure out how to access their classes.
WANT WHAT SHE'S HAVING?
- Natalie did a Partnership Program with us.
- Her site is built on WordPress using Beaver Builder and a custom design by Flourish Online.
- Her membership is powered by AccessAlly (PS: Did you know we are certified AccessAlly partners? Read more about it here.)
But... let's talk about you!
Tell us about your project and you'll be invited to have a chat with a member of our team to discuss in more detail.
We look forward to knowing more about you!