Natalie MacNeil
Case Study



Natalie MacNeil is more than a client for us - she's one of our major girl crushes.

She's an award winning coach, author and speaker and we can say we were VERY chuffed when she chose us to do her website redesign.

Here's what we did for Natalie.


Well we want to make YOU look good!

Book a call to find out how we can help.



Natalie already had an existing strong brand so it was up to us to take that brand and just give it a bit of a makeover.

We went with soft pastels in peach, aqua and lavender, accented with black and white.

We wanted a confident yet calming palette for her world conquering brand.




When Natalie's clients click on her site we want them to feel like they can achieve anything.

This means we needed clean lines, easy navigation and to show Natalie in a way that makes people want to know more about her.

Strong calls to action, all the information clients need at their fingertips.

Calm, easy and powerful - that's what we kept in mind when designing for Natalie.

Natalie MacNeil website


Well we want to make YOU look good!

Book a call to find out how we can help.



One of the core areas of Natalie's site is her membership section.

It needed to be easy to follow, easily accessible and beautiful - to appeal to her ideal clientele.

With lots of video content and work books we designed an interface to house all the different areas of her teachings so they're just a simple click away for her clients.

Natalie MacNeil membership site


Natalie does lots of events so she needs collateral - worksheets, business cards, workbooks, signage.

We took care of all of that for her so she doesn't even need to think about it.

All collateral is designed to work in harmony with her overall branding so new clients don't freak out when they get handed a 5 year old business card that looks like it belongs to someone else.

Ellissa Nagle and the entire Flourish team have been a dream to work with. When deciding to take my business in a new direction, I received a lot of applications and proposals from designers and developers to build out my new website, funnels, and systems. I ultimately chose Flourish, and they have exceeded every expectation. Ellissa has felt like a partner in the pivot I made, and a core part of that pivot being a success. The Flourish team is exceptional, and I am looking forward to so many more projects to come.
Natalie MacNeil, Emmy Award-winning media entrepreneur and coach to soul-centered women leaders at


  • Natalie did a custom project with us, and is currently a design partner.
  • Her site is built on WordPress using Beaver Builder and a custom design by Flourish Online.
  • Her membership is powered by AccessAlly (PS:  Did you know we are certified AccessAlly partners?  Read more about it here.)


But... let's talk about you!

Tell us about your project and you'll be invited to have a chat with a member of our team to discuss in more detail.

We look forward to knowing more about you!