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Case Study


ABOUT Freedom School

Ana Verzone is a wild, fierce, wanderer of this earth but most importantly she's a warrior of freedom.

She encourages her tribe to grab the life they want with both hands and use the power of their minds to seek the freedom they crave.

It would be tempting for us to fall into generic 'woo' or yogi style designs for Ana but that's not what we're about.

We create custom solutions for our clients and for Ana we needed something that was woke but real... like if Janis Joplin had a love child with Ellen DeGeneres.


Well we want to make YOU look good!

Book a call to find out how we can help.



For the Freedom School branding we wanted to avoid the old tropes of dreamcatcher images and random teenagers wearing tiny shorts on the side of the road.

Sea-foam greens and rustic oranges create the basis of her palette and we used real images of Ana herself - that's what we're selling after all!

We wanted her clients to feel peaceful and relaxed but also ready for adventure. The juxtaposition of the green and orange pulled this off perfectly.



Membership sites can be a bit of a headache for content creators so we put together an easy to use membership portal for Freedom School.

It's a no-brainer for both Ana and her clients in that they don't need degrees in applied computer science (is that a thing?) to work the website.

Clients can find what they need and Ana can make minor changes to information and pricing without needing us to hold her hand.

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  • Ana's site is built on WordPress using Beaver Builder and a custom design by Flourish Online.
  • Her membership is powered by AccessAlly (PS:  Did you know we are certified AccessAlly partners?  Read more about it here.)


But... let's talk about you!

Tell us about your project and you'll be invited to have a chat with a member of our team to discuss in more detail.

We look forward to knowing more about you!