dance studio owners association
Case Study

Dance Studio Owners Association

About DSOA

DSOA (Dance Studio Owners Association) is a hub for over 900 dance studio owners.

Their mission is simple. They give dance studio owners the tools and resources they need to grow their studios into wildly successful, money-making machines.

The thing is... dancers and dance teachers are good at, well... dancing. Websites... not so much.

That's where we come in. DSOA wanted something easy, punchy and simple to navigate. Cha-cha your way on down the page to see how we waltzed into this client request.

Dance puns are fun. JAZZ HANDS!!!


Well we want to make YOU look good!

Book a call to find out how we can help.



Fun fact - dancers are kinesthetic learners which means they learn through movement. Something that is notoriously difficult to convey in a website, am I right?

We used bold, primary brights as the base palette of this redesign and modern fonts to give a punchy, fast-paced feel to the site.

The logo was designed using continuous line flow to evoke feelings of movement and the italicised accent font gives motion to the overall design.

Kind of like a pop music album cover. Back when album covers were more of a thing.


Dance Studio Owners Association brand board


Our client wanted something simple and easy to navigate.

He also didn't want something that was going to take ages to update. He has WAY more important things to do than that.

We used a clean design and super straightforward navigation.

Clear calls to action and easy course access were also high priorities.

Basically, if this website were a dance routine, these parts would form the boundary of the stage - and when you're *tangoing* with us, you never have to worry about falling off the stage.

Dance Studio Owners Association website


Well we want to make YOU look good!

Book a call to find out how we can help.



If you run a business, you NEED collateral especially if you run events like DSOA does. We don't need our clients handing out business cards that look like they got them printed in a machine at the mall.

Using the same bold colour palette we put together collateral for DSOA to use in their handouts, downloads, workbooks, and flyers.

It's a detail that often gets overlooked but will really give your business a polished look. Like a perfectly synced chorus line.

Dance puns are out. Dance similies are in. You heard it here first.





  • DSOA are one of our fabulous Dream Team clients!
  • Their site is built on WordPress using Beaver Builder and a custom design by Flourish Online


But enough about DSOA... let's talk about you!

Tell us about your project and you'll be invited to have a chat with a member of our team to discuss in more detail.

We look forward to learning more about you!