Kristy Goodwin
Case Study

Dr. Kristy Goodwin

About Dr. Kristy

Dr. Kristy Goodwin is a Digital Health and Wellbeing Expert for organisations, schools, and parents.

When she came to us, she had outgrown her website, and she was ready for something legit and professional. She had a new book coming out and plenty of media interest, and she wanted her branding and website to reflect her success.

Let's see how we got on, shall we?


Well we want to make YOU look good!

Book a call to find out how we can help.



Dr. Kristy wanted a brand that was professional and fun.  It needed to stand out amongst the other Digital and Wellbeing Experts in the space, who tended to go for more of a corporate look.

Kristy lives by the ocean and has a laid-back, down-to-earth vibe.  Her brand was to be Vogue meets the beach. Chilled and stylish - like Kate Hudson or Cameron Diaz.


Kristy's site was an exercise in repositioning as she went from a consultant to published author and media personality. That's a whole other kettle of fish.

The site needed to balance her mix of published books, speaking gigs, online courses, free resources and appeal to parents and corporate institutions.

Built on WordPress, the site is extremely user-friendly so Kristy can make small changes without having to call us in a panic because she needs to add an urgent opt-in page before a high-profile TV interview.

Kristy Goodwin website


Well we want to make YOU look good!

Book a call to find out how we can help.



Dr. Kristy's online products are delivered via AccessAlly, Active Campaign, and housed on a custom design membership portal by us. These programs are very usable and designed to be used by people who aren't *tech-savvy*. That way, they can get on with what they do best rather than wasting time trying to move their website header two pixels to the left.

Kristy Goodwin membership


As a speaker and an educator, Kristy needed a variety of design collateral - little bits and pieces of fancy copy and design to hand out at events or use as email sign-up teasers.

The feel? We aimed for a magazine-style presentation that was appealing to parents - the perfect balance of professional, fun, engaging, and approachable.

Kristy Goodwin
Working with Ellissa was one of the best investments I've made in my business in the last year.  Ellissa absolutely nailed my new digital home and created a brand that truly encapsulates me - as a mum, speaker, researcher, and beach-lover.
Before working with Ellissa and her team, I was petrified of wearing new 'brand pants' (I'd got kind of comfy in my old brand pants, even though I knew that they were totally outdated). However, Ellissa was reassuring and helped to guide me throughout the entire process.
She was incredible to work with and I'd have no hesitation in recommending her to anyone wanting to create a new brand identity.
Dr. Kristy Goodwin, Digital Health and Wellbeing Expert


  • Kristy did a custom project with us, and is currently a design partner.
  • Her site is built on WordPress using Beaver Builder and a custom design by Flourish Online.
  • Her membership is powered by AccessAlly (PS:  Did you know we are certified AccessAlly partners?  Read more about it here.)


But... let's talk about you!

Tell us about your project and you'll be invited to have a chat with a member of our team to discuss in more detail.

We look forward to knowing more about you!