Case Study

Dr. Kristy Goodwin

About Dr. Kristy

Dr. Kristy is a Digital Health and Wellbeing Expert for Organisations, Schools and Parents.

When she came to us, she had a site that she had outgrown.  Her main wish was to elevate her branding and site so that it reflected her professional status.  She had a new book coming out, and lots of media interest.  It was time to have a web presence that looked legit and professional!


Dr. Kristy wanted a brand that was professional and fun.  It needed to stand out amongst the other Digital and Wellbeing Experts in the space, who tended to go for more of a corporate look.

Kristy lives by the beach, and is a fun and down to earth kind of girl.  Her brand was to be Vogue-meets-the beach.  Chilled and Stylish.


Kristy's site was an exercise in repositioning as she went from a consultant to published author and media personality.

The site needs to balance her mix of published books, speaking gigs, online courses, free resources and appeal to parents and corporate institutions.

Built on WordPress.



Dr. Kristy's online products are delivered via AccessAlly, Active Campaign, and housed on a custom design membership portal by us (WordPress).



As a Speaker and an educator, Kristy needed a variety of design collateral.  The feel was to be reminiscent of a magazine parents would actually want to read - following through on her brand promise to be fun, engaging, approachable and professional.

Working with Ellissa was one of the best investments I've made in my business in the last year.  Ellissa absolutely nailed my new digital home and created a brand that truely encapsulates me, as a mum, speaker, researcher and beach-lover.
Before working with Ellissa and her team, I was petrified of wearing new 'brand pants' (I'd got kind of comfy in my old brand pants, even though I knew that they were totally outdated). However, Ellissa was reassuring and helped to guide me throughout the entire process.
She was incredible to work with and I'd have no hesitation in recommending her to anyone wanting to create a new brand identity.
Dr. Kristy Goodwin, Digital Health and Wellbeing Expert


  • Kristy did a custom project with us, and is currently a design partner.
  • Her site is built on WordPress using Beaver Builder and a custom design by Flourish Online.
  • Her membership is powered by AccessAlly (PS:  Did you know we are certified AccessAlly partners?  Read more about it here.)


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