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Case Study

Denise Duffield-Thomas

About Denise

If you’re an online entrepreneur and you haven’t heard of Denise Duffield-Thomas, you probably need to use the internet more. For real, if you haven’t stumbled across her at some point in your small business journey that’s kind of weird. 
In a nutshell, Denise is a money mindset coach and founder of Lucky Bitch. It all started when she used mindset and manifestation techniques to win a HUGE competition where she got to travel and re-marry her husband in different exotic locations around the world. Now, she teaches women how to stop fearing money, charge what they’re worth, and break down the money blocks that are keeping them from leading a (literally) rich life. 

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January-2020-Hero

BRAND

We’ve been working with Denise for years to create branding that feels like her and speaks to her audience, and we don't like to brag, but we know what she likes. 
We usually start by brainstorming some keywords and then using them as cornerstones for our design process. Those fancy design-type words are enticing, aren’t they?
Here’s what we came up with for Denise:  
Honest, optimistic, no bullshit with an overall aura of freedom and confidence.  Chillpreneur!
Denise is a beach babe at heart so we always work that into the story we weave for her. Lots of clear, calm imagery and azure blues make up the basis of her branding. Strength and freedom are also important words and using bright whites with calmer blues meld these concepts together seamlessly. 
The vibe for Denise is honest, open and confident. We want freedom chasers to land on her site and say ‘Wow. Look at that freaking goddess… I want to tell her all my secrets.’ 

Website

When designing a website for one of our clients, we always put their audience first. 
A Denise DT gal doesn’t have time to poke around in corners for what she’s looking for. Clear and bright with super simple navigation works for the Denise DT brand. The copy simple and direct. Some brands call for a more floral and poetic vibe in their copy but that’s not Denise. 
She’s frank, genuine and a total straight talker. No need to sugar coat it. 
Denise's brief was "really simple, pretty and chilled".
brand lab essentials accessally denise duffield thomas

WANT TO WORK WITH US?

Well we want to make YOU look good!

Book a call to find out how we can help.

January-2020-Hero

Membership

Membership sites are becoming a whole thing (you heard it here first) so we offer this as a premium service to our clients. 
Denise needed something that was easy to navigate and edit so she could add modules and bonuses for her members. Who wants to waste time messing with a complicated website when you could be out there making money and changing mindsets? 
denise-membership1

collateral

Collateral is all the extra bits and pieces you need to complete the picture of your branding overhaul. 
Instagram images, social media banners, digital ‘flyers’ to pop on Facebook - Denise needed it all, and it had to be right on-brand. 
Of course, we used her carefully selected (and beautifully branded) colours, fonts and design elements to set her up with a package that would cover her for ALL the things. 
Denise Duffield-Thomas - Flourish Online
Ellissa and I have collaborated on so many amazing web and design projects over the past few years - she's always my to-go girl for anything to do with our digital assets. She's helped upgrade my brand to new heights, beyond what I can dream up myself.
I highly recommend Ellissa to anyone wanting a First Class digital presence. 
DENISE DUFFIELD-THOMAS, MONEY MENTOR, WWW.LUCKYBITCH.COM

WANT WHAT SHE'S HAVING?

  • Denise did a custom project with us, followed by 2 years as a design partner.
  • Her site is built on WordPress using Beaver Builder and a custom design by Flourish Online.
  • Her membership is powered by AccessAlly (PS:  Did you know we are certified AccessAlly partners?  Read more about it here.)

 

But... let's talk about you!

Tell us about your project and you'll be invited to have a chat with a member of our team to discuss in more detail.

We look forward to knowing more about you!