Cass Dunn
Case Study


About Cass

Cass Dunn is a clinical psychologist and author of the book with the most enticing title we've ever heard. 'From Crappy to Happy.' How much do you want to read that book immediately?

Cass is a psychologist, coach and author who seriously didn't have the time to be dealing with an outdated and clunky website.

She wanted something stylish, easy to use and easy on the eye. Cass also wanted something she could update herself without having to do a degree in web design.


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The overall theme of Cass's brief was optimism and happiness. We wanted to make it look like we hired a very classy flamingo as our stylist.

Peachy and punchy pinks mixed with monstera green make up the base of the brand with black and gold accents. Font theme is professional and polished, like a rich girl with swishy hair drinking cocktails on a yacht.

Cass Dunn moodboard


Cass wanted her website to exude an overall optimistic outlook on life! Bringing in 'beachy' style elements such as wood and palm leaves, the website is cheerful, but also laidback and easy-going, just like a holiday in Byron.

Cass Dunn Website Mockup


Well we want to make YOU look good!

Book a call to find out how we can help.



We did a full rebrand for Cass which included creating templates for sales pages, full website redesign and membership site creation for her three online courses.

Like most of our clients, Cass wanted us to create the bones of her website so she could slot in her own content, make easy updates and concentrate on what she's good at - helping people create a meaningful and fulfilling life.

brand lab essentials accessally designs cass dunn 2


We work with A LOT of authors and podcasters and one thing they need lots of is collateral.

That's all the stuff that they need for promotion and book tours. Flyers, postcards, print outs - the works.

Have you ever had someone give you a business card at an event and then you look up their website and it looks totally different? You get those dodgy feels, right?

When we create collateral for a client, we make sure it matches the design brief so your potential clients aren't scratching their heads saying 'Is this the right website?' after you've given them a business card you had printed at one of those machines at the mall.


I can honestly say that hiring Flourish Online is one of the best decisions I’ve ever made for my business and that my only regret is not hiring them sooner. I couldn’t be more thrilled with the work they’ve done on developing my brand, building my new website and creating my membership platform, not to mention the ongoing, exceptional service they provide in almost every aspect of my online business.

When you work with Flourish, you don’t only get world class web design and development, you get what feels like your very own team of graphic designers, copywriters, social media mavens, tech support specialists, and even business strategy advice. They turn tasks around in super quick time and are truly committed to the success of your business.

I’ve had many people ask me if I would recommend the team at Flourish and my answer is always an emphatic and unhesitating YES. Don't waste your time going with anyone else.



  • Cass started with a Brand Express with us, and moved into a Partnership Project.
  • Her site is built on WordPress using Beaver Builder and a custom design by Flourish Online.
  • Her membership is powered by AccessAlly (PS:  Did you know we are certified AccessAlly partners?  Read more about it here.)


But... let's talk about you!

Tell us about your project and you'll be invited to have a chat with a member of our team to discuss in more detail.

We look forward to knowing more about you!