We all have slow periods in business, and whilst making sales and delivering services and products is where it’s at, having a slow period can be a good thing for your business growth, as long as you use it well. It’s time to work on your business rather than in it!
Here’s a quick and dirty list of how to keep busy and keep momentum while you are in a quiet patch:
- Look at the customer experience that your clients have with you, and customise your supplementary copy so that you can deliver a strong brand experience at every touch point. Things that can be overlooked are: Auto-responders, Privacy Policies, Footers, Thank you pages (see an example of one of ours here), Meeting confirmation emails, receipts, FAQs.
- Finally get your lead magnet and nurture sequence up and running.
- Run an online event to help build your list.
- Brainstorm 100 blog post ideas, and create a content plan.
Design & Brand
- Head over to Pinterest and get jiggy with a few new potential colour palettes for your brand.
- Learn a little about colour theory and see if your brand colours and working for you or against you.
- Create an infographic to illustrate your process.
- Take the Brand Archetype Quiz and see how to develop a more powerful brand.
- Take the Brand Vibe Quiz to discover your Visual Brand Vibe.
- Give yourself a website audit and clear away anything that is no longer needed, and fix anything that is broken.
- Make a list of resources and tools you use and affiliate link them. See how we do this here.
- Add Google Analytics to your site and check out where your traffic is coming from. While you’re at it, why not follow Google Analytics on Twitter for extra tips?
- Set up heat map tracking on your homepage and sales pages.
- Create an Instagram strategy for a month and schedule it.
- Create a Facebook Strategy
- Start a podcast and record your first 10 episodes.
- If your list is a bit dead – give it life! Invite people to disengage, to click on links, to join you somehow, or to respond to you. Email is a major business growth building block, so don’t neglect it.
- Experiment with Facebook Lives.
- Create a challenge (yup – they still work!).
Ecourses and Memberships
- Get strategic with an abandon cart sequence.
- Create a post-purchase upsell.
- Establish a referral/affiliate program.
- Create an end-of-course feedback form and invite students to complete it.
- Pick three industry peers and become friends with them.
- Reach out to podcasters to be interviewed on the thing you want to be known for.
- Ask your list a question – and respond!
Opt In Ideas To Mega Boost Your Email List
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