How to Build a Stronger Visual Brand in 3 Easy Steps.

Personal Branding and Brand Confusion

If you are suffering from “Brand Confusion” you are at serious risk of diluting your brands message and missing out on awesome clients!

I find that when women are starting out in their businesses as a solo-preneur, they are often quite confused about what is “their brand” and what is just “their personality”.

Personal branding is all about amplification and authenticity.  There is no need to show the world all the multifaceted parts of wonderful you – that may be a bit overwhelming!

What you do need to shine a light on is the parts of your personality that allow you to deliver your message in the most creative and real way – that is in line with your business and message.

However, your VISUAL BRAND is slightly different – this is all the visual elements you use in order to create brand recognition and to promote yourself.  I find that beginners are ALL OVER THE PLACE experimenting with colours and fonts and language and while experimentation is good – it can leave your online presence looking a bit whack and amateur.

Here are three ways to start building a stronger Visual brand today!

  1. If you are in the early stages of building your brand, use the same photo (and preferably a professional photo) on all Social Media profiles, your blog profile, linkedin etc.  This helps to build recognition in people that might see you start to pop up here and there!
  2. Pick a colour palette and stick to it.  For starter brands, I recommend picking a colour palette of 2 main colours, one highlight colour and 2 tones (such as grey and black).  Use your main two colours in all documents, images and try and wear accessories in those colours in any photos you might be in for branding purposes.
  3. Use two fonts.  Only.  Switching fonts and experimenting is the easiest way to make yourself look like an amateur.  Pick one fancy font, and one clean font and stick to it!

This Blog Post is published as part of the 21 Day Blogging Challenge.

16 Comments

  1. Angela on July 30, 2014 at 12:44 am

    Great tips Ellissa! I would also add, set up a Gravatar with that photo so that it comes up in blog comments, etc – that was a great tip I learnt this year.

    I found choosing fonts SO HARD! I guess you have a designer’s eye to work out which ones go together, but I find that really tough.

    • ellissajayne on July 30, 2014 at 2:30 am

      Great tip Angela! Fonts is the hardest part of the design process I think – though it does get easier (but only after seeing some shocker combinations thrown together!).

  2. Kerry on July 30, 2014 at 1:38 am

    Great tips! I’m in the beginning stages so this was very useful to me! Less is more ha! Particularly like the tip about 2 fonts only x

    • ellissajayne on July 30, 2014 at 2:29 am

      Less is definitely more when it comes to fonts Kerry! xxx

  3. Amira Alvarez on July 30, 2014 at 2:15 am

    Thanks for this reminder, Ellissa. Personal branding is certainly an art. There is definitely a difference between authenticity and laying everything, from all aspects of your life, out there for the world to see. I like the idea of being authentically me with clarity. Be real and true. Be yourself. And have a clear message and visual representation.

  4. Ann on July 30, 2014 at 2:34 am

    Elissa, thank you so much for sharing this. This is such a helpful post! I’m going to keep it next to me as I work. I’m just starting out and this sort of information is great to learn.

  5. Kate on July 30, 2014 at 6:02 am

    LOVE this…so useful when you really don’t know where to start and you’re feeling overwhelmed!

  6. Jacinda Meiklejohn on July 30, 2014 at 6:07 am

    Branding is a hard one for someone like myself who knows nothing about branding. I liked this post – 3 great, easy and practical tips to take away and use. Thanks Elissa 🙂

  7. Dr Rach on July 30, 2014 at 6:57 am

    Great post Ellissa, loving the challenge. Thank you

  8. Kylie Bevan on July 30, 2014 at 7:57 am

    Ah, nothing like reading a post that you know is right – but you’ve had your head in the sand regarding! Consistent photo – tick. Colours – tick. Fonts – ahhhhhhh, totally all over the place. Thank you for highlighting it.

  9. Meg on July 30, 2014 at 8:27 am

    Great tips. I really need to get photos done – but the whole idea of getting professional photos scares the living daylights out of me …

  10. Rebekah on July 30, 2014 at 9:31 am

    I have to agree start with just 1 (really) good photo or image & use that across all platforms. I have to put my hand up & say I kept swapping & changing, but that’s all part of the starting a business & figuring it out as you go along!

  11. renee bell on July 30, 2014 at 9:47 am

    great post and i think this will help so many people. well written 🙂

  12. Morgan on July 31, 2014 at 12:00 am

    Great tips! I so agree with the photo one, from a client perspective, I recognise people by their photo and there has been times when they’ve changed it and I don’t know who they are.
    I’m just starting out, so thank you for the tips.
    I’m loving the 21 day blogging challenge too 🙂

  13. Amanda on August 3, 2014 at 1:53 pm

    Fantastic tips! Working with you helped me clear out all of the clutter in my mind about branding and create a personal brand that is professional and a true extension of who I am!

    • ellissajayne on August 5, 2014 at 2:33 am

      Thanks Amanda! You are one of my all time fav clients!!! xxxx

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