Personal Branding and Brand Confusion
If you are suffering from “Brand Confusion” you are at serious risk of diluting your brands message and missing out on awesome clients!
I find that when women are starting out in their businesses as a solo-preneur, they are often quite confused about what is “their brand” and what is just “their personality”.
Personal branding is all about amplification and authenticity. There is no need to show the world all the multifaceted parts of wonderful you – that may be a bit overwhelming!
What you do need to shine a light on is the parts of your personality that allow you to deliver your message in the most creative and real way – that is in line with your business and message.
However, your VISUAL BRAND is slightly different – this is all the visual elements you use in order to create brand recognition and to promote yourself. I find that beginners are ALL OVER THE PLACE experimenting with colours and fonts and language and while experimentation is good – it can leave your online presence looking a bit whack and amateur.
Here are three ways to start building a stronger Visual brand today!
- If you are in the early stages of building your brand, use the same photo (and preferably a professional photo) on all Social Media profiles, your blog profile, linkedin etc. This helps to build recognition in people that might see you start to pop up here and there!
- Pick a colour palette and stick to it. For starter brands, I recommend picking a colour palette of 2 main colours, one highlight colour and 2 tones (such as grey and black). Use your main two colours in all documents, images and try and wear accessories in those colours in any photos you might be in for branding purposes.
- Use two fonts. Only. Switching fonts and experimenting is the easiest way to make yourself look like an amateur. Pick one fancy font, and one clean font and stick to it!
This Blog Post is published as part of the 21 Day Blogging Challenge.