The life of a creator is not for the weak: just the thought of laying your best ideas out in the open as criticism bombs fall from the digital heavens is enough to turn most people off.
If you’re reading this, you’re probably well-accustomed to preparing yourself for that battle – but, before you can start creating the world of your dreams, there’s something slightly more pressing demanding your attention:
Your brand. If you’re not attracting the right people (or any people) to your cause, it could be that your brand is ever so slightly misaligned with who you are.
Ready to grow your influence and heal your own branding boo-boos? Of course you are! All you need now is the right advice…
Don’t shy away from a little colour
When you have the chance to inject your online presence with colour, take it!
Whether you’re all about colourful language (imagery = good, asterisks = optional), great music, bright graphics, big ideas, or a combo of all four, colour never fails to make creatives look good.
How to do it: Go for a colourful branding makeover, jazz up your copy, or capture a few adventurous snaps for your socials.
Experience first, create second
They say you should write about what you know, and the same goes for all the other creative disciplines of the world.
The best way to make sure your brand content and persona is relatable to your audience is to base it on life experiences – but before you can do that, you have to have life experiences…
So go get some! Take a trip, do something exhilarating (skydiving, anyone?), or just explore part of your neighbourhood that you’ve never seen before.
How to do it: Take yourself on an adventure and document your experiences. With any luck, you’ll come away with a fresh perspective on the world around you and a travel journal full of pics.
Embrace the fear of failure
If failure were a colour, it would be called “rain cloud” – but as every creator knows, there’s always a silver lining.
The idea of investing time and energy into something that eventually falls to pieces is depressing, but it’s also an opportunity to connect with those around you who are experiencing the same fear.
You could pretend that your journey has been all blue skies, but there’s a good chance your community won’t buy it, so take your not-so-successful stories and use them to build a brand any creator could relate to.
How to do it: Turn failure into growth. Showcase your progress and growth as a creator (AKA the silver lining) on your social channels using hashtags like #throwbackthursday and make failure fashionable again.
Own the “ordinariness” of life
Your average person might have the occasional nightmare about an overdue payment that just won’t go away or a movie about a demented clown…
But, for a creator, none of that is quite as scary as the idea of being ordinary.
Sure, it’s possible to outdo those night sweats and produce something spectacular, but you’ll run the risk of losing that relatable rapport with your community.
For most of us, life is as ordinary as it is extraordinary, and if you want to build the right relationships for your brand, balance is key: embrace the greys just as you do the gold metallic highlights.
How to do it: Showcase your day-to-day life on social media – and yes, that includes the times when you feel about as creative as a page of algebraic equations.
Showcase your process
If people are checking out your work online or follow you on social media, it’s usually for one of two reasons:
- They’re interested in what you do and how you do it.
- They’re a jealous ex-boyfriend.
Assuming that the first option is more likely, it’s time to give the people what they want!
Show them all of the energy that goes into your creative process, the stages you go through, and how you love to skip over the planning stage.
How to do it: Put your content out into the world in whatever format works for you.
- An artist: create a photo collage of your projects from beginning to end.
- A writer: post your works in progress on your social media channels.
- A videographer: post your bloopers, or get someone to film you while you’re filming (a phenomenon known as film-ception).
- An ideas woman: write a post about your latest 2am stroke of genius and use it to lead potential customers to your website.
Here’s the bottom line: your brand has the power to completely change how people see you, and by extension, how they see the world. We could pretend like that’s No Big Deal, but deep down, we all know that it’s a Very Big Deal…
So, if your branding is looking a little worse for wear, know that you don’t have to settle for a cover-up paint job. You can create a brand that looks and feels just right for you – all you have to do is click here to find out more about our branding offers.
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