A gorgeous online brand never falls far from the brand designer.
The thing is, there are so many DIY branding options out there that you might be tempted to do it all yourself…
But (spoiler alert) that’s not always a good idea – especially if you can answer “yes” to the following questions:
Looking for a way to make your brand stand out amongst the crowd?
Excited at the thought of reaching your ideal customers and making them go all 😍😍😍?
Tired of fiddling around with shoddy free design software and pretending like you know what you’re doing?
It’s kind of a no-brainer, but just in case you’re on the fence, here are a few (damn good) reasons to get a brand designer on your side:
A brand designer can help you get that professional look…
Let’s be honest: anyone can design a website using one of the many front-end website builders in the online world – but getting a professional look?
That requires more than watching a five-minute intro video and playing around for a few hours.
A professional brand designer has the knowledge and experience to turn your napkin doodles and late-night visions into assets that sell.
All the homemade options on the internet can’t compete with that.
…and help you stand out
It’s one thing to look professional, and another to stand out amongst ALL of the other professionals on the internet.
If you want your branding to work for you, it needs to look and feel like YOU – and not like everyone else in your niche.
The right brand designer will be familiar with cliched styles and able to steer you towards something a little more unique and recognisable.
A brand designer can keep everything consistent…
People pay for fresh brand design because they want to be recognisable – and that doesn’t happen without consistency.
The small details might not seem of great importance when there are more important things to do – like tracking down new customers and making a sh*tload of moolah…
But attention to detail will let your ideal customers know that you mean business.
They’ll check (and triple-check) the colours, illustrations, placement of images, and any other important elements on every page of the website, and make sure that everything looks right.
…and fix all of the niggly little things
You know what they say: the design is in the detail, and good brand designers are nothing if not consistent.
They’ll be able to make tweaks to fix any small things that bother you and pick up on things that you might not have even noticed on your own.
A brand that never lets you down (or gives you up, or runs around and hurts you)?
A brand designer can create free time like magic
Okay, so technically speaking, brand designers don’t have the ability to conjure up a spare hour in your day – but they can take a whole lot of things off your plate.
If, like most online business owners (and human beings in general), you always have an endless list of things that need to be done, this message is for you:
Rushed design is never ideal – especially when it’s created by someone who isn’t a professional designer – so don’t squeeze it in. Move it over to someone else’s to-do list, and then use the time saved to do something more fun.
See? Good design truly is magical.
In case it wasn’t clear after reading through these points, brand designers are basically the glue that holds an online presence together, and if you don’t already have one, you’re missing out…
So, if you’ve read through all of those points and realised that you need a brand designer on your team, ASAP, then let’s not waste any more time!
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