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9 Killer Ideas To Help Build Your Email List

By Carly | Jun 21, 2018

Urgh. The dreaded email list. It’s such a necessary beast that you have to continually feed to keep working. Unfortunately, it’s essential for the running of an online business. You also can’t just build it up and then stop and think ‘Sweet! Done!’. Nope. Your email list will lose about 20% of its efficacy every…

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Page Load Speed: 5 Reasons Why It Matters

By Carly | Jun 14, 2018

Have you ever had a conversation with a slow talker? Someone who takes their time answering your questions? Regular talker – ‘Do you want milk in your coffee?’ Slow talker – … Regular talker – … Slow talker – … Regular talker – … Slow talker – ‘….Yeah.’ Regular talker – repeatedly slams head on…

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Niche Marketing: The New Secret For Small Business Growth

By Carly | Jun 11, 2018

Well, it’s not exactly a ‘new’ secret, but it’s important to wave a reminder about now and then. Niche marketing is productivity 101. Concentrate on one thing at a time. Easy right? Wrong. When you’re an entrepreneur, and in the service based or e-course sector, chances are you have around three UH-MAZING business ideas every…

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The Personality Test That Will Totally Change The Way You Run Your Business 

By Carly | Jun 7, 2018

I know that heading was click-baity, but I promise you, it’s true. We’ve put together a personality test for your brand. That sounds a little weird like we’re offering dog astrology, but stay with me. It’s useful and fun, I promise. It sounds a little quirky but imagine that your brand is a person. A…

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How To Choose A Colour Palette For Your Business

By Carly | Jun 7, 2018

Choosing your colour palette for your business isn’t like being a little kid at the toy shop and screaming ‘I WANT A PURPLE ONE!’ because you like purple. It’s a touch more complicated than that. Colours are very powerful, and when people look at them, they can feel certain emotions. Emotions that make them happy…

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Brand Archetypes: 5 Reasons Why You Need To Know Yours Now

By Carly | Jun 1, 2018

Have you ever worked in a corporate environment? These days, the moment you step in the door you’ll be given a Myers-Briggs/DISC/Four Tendencies personality archetype quiz before they even offer you a cup of coffee. Giving you a brand archetype of INFJ/Dictator/Upholder will be a higher priority than getting your bank details to HR. Most…

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5 Pieces of Business Copy You Keep Forgetting To Update

By Carly | May 25, 2018

Here are two really embarrassing questions you probably don’t want to answer, but I’m going to ask anyway… 1. Who was your first celebrity crush? If the answer isn’t Dieter Brummer, we can’t be friends. 2. What does your about page say? Any ideas at all? Don’t click on it! That ruins the game. If…

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Is There A Market For Your Business Idea?

By Carly | May 18, 2018

Truth bomb: Businesses only succeed if there’s a market for them. It’s a comforting but also slightly terrifying reality. Oprah once said ‘If a man wants you, nothing will keep him away. If he doesn’t want you, nothing will make him stay.’ This advice is specifically crafted for Bridget Jones-esque ladies burying their sorrows in…

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Pop-Ups: How to Use Them Without Annoying People

By Carly | May 10, 2018

Picture this. You’ve arrived at a cafe to have lunch with an old friend. You haven’t seen each other in ages, and you start catching up on each other’s news. She’s midway through a juicy story about her brother’s divorce and all of a sudden a random man shoves his head in-between you and says…

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7 Social Media Trends To Pay Attention To In 2018

By Carly | May 7, 2018

Social media. Amiright? LOL. ON FLEEK! If you’re a grown-up person with a business and you’re trying to crack the social media code, it can feel like talking to a French two-year-old. Which is obviously super adorable but unless you’re also a French two year old that conversation isn’t going to go very well. Thankfully,…

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