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5 Ways To Tell If You’re an Explorer Archetype

  Do you sometimes go on Instagram and find people who just radiate brilliance? Like they always know the right things to say and their Instagram feed is so pretty and planned and they have a hot husband and three sunkissed children that run along the beach barefoot?  It’s not so much the unfair distribution…

Personal Branding – 5 Reasons Why it Will make you the Oprah of your Niche

Well it will only make you the Oprah if you do it right. The internet is filled with nay-sayers spouting claims like ‘Personal branding is dead!’ and ‘Personal branding is inauthentic!’ and ‘Bring back Toobs!’.  To that we say ‘Wrong, wrong and we concur!’. The thing is, personal branding is essential to your business and…

21 Reasons Why You Need a Personal Brand

Jeff Bezos (CEO of Amazon) says ‘Your personal brand is what people say about you when you’re not in the room’. He’s the boss of a company that’s worth over a trillion dollars so I reckon he’s spot on there.  So how does this apply to you?  Imagine you’re not in the room and your…

5 Ways To Tell If You’re a Rebel Archetype 

To be honest, if you’re a Rebel archetype it’s quite surprising you’re even reading this. Rebels aren’t really the reflective type, nor do they like to be labelled or categorised.  They’re the James Dean of the business world. Charming, mysterious, leather-jacket clad cool kids who don’t have time for woke business quizzes that are supposed…

5 Ways To Tell If You’re an Alchemist Archetype

Do you sometimes find yourself staring into watery reflective surfaces and saying ‘Who am I???’ out loud in a wistful rendition of the scene in Zoolander when Derek tries to find himself? It can be hard to run a business when you’re not quite sure what your angle is. Like a teenage girl who goes…

How a members portal is helping our clients

Do you want to see behind the scenes in our business?  Today I lift the curtain on our clients portal to show you how we have automated our intake process to help our clients get ready for their website design project confidently and with as much support as they need. The tools we are using…

What Can A Branding Service Do For Your Business?

‘Branding service’ is one of those weird phrases you’ll stumble across when you first start out in the online entrepreneur world. You’ll probably see it and think ‘What even is that? Do I need it? Hold me.’ Stress less, sweet cinnamon roll, as all will be explained. Branding services exist to help people create a…

7 Membership Sites That Actually Make Money

Membership sites are ALL the rage right now, but many businesses remain sceptical about this model. ‘Aren’t subscription models kind of dodgy?’ ‘Do customers really keep paying for things like that?’ ‘How many chicken nuggets are too many chicken nuggets? The answers to these questions are no, yes and more than you think. The fact…

Masterminds Retreat: How To Run One

Does anyone even really know what masterminds are? It’s kind of a weird word (and it sounds SLIGHTLY wanky in my opinion) but what it means is a bunch of business people or solopreneurs who band together in a group to support each in their businesses/cry together in a corner while drinking heavily. Running a…

7 Fun Email Autoresponder Ideas

Email autoresponders are like the call waiting of the online business world. When you get sent an email auto-reply, it’s exactly like when a call operator says ‘Can I put you on hold?’ and then just does it without even waiting for a reply. Rude. Email autoresponders are dead useful though, especially for business owners.…

5 Ways To Tell If You’re A Sage Archetype

Do you sometimes scroll through Instagram and see image after image of perky online business owners with positivity and love figuratively pouring out their eyeballs? Do you sometimes wonder if you need to re-adjust your schtick so you’re a bit more bright-eyed and dreamy? Perhaps that will make you attract more customers. Wrong. Well, possibly…

5 Ways To Tell If You’re A Lover Archetype

Have you ever watched a video of a neglected mum-dog being reunited with her puppies on Facebook, shared it with all your friends and then been devastated at how many people just watched it, said ‘So sweet!’ and then just went back to living their lives like they didn’t just witness a miracle of the…

5 Ways To Tell If You’re A Jester Archetype

Have you ever looked at businesses in general and thought ‘Where the frock is all the personality???’ Many business experts will suggest playing it safe with business branding and copywriting which makes most businesses blend into one big, monotonous sea of tame sales copy and lame branding. If you get way too excited when you…

5 Reasons Why You Need An Online Business Manager

If you’re in the online business world (which you most likely are otherwise you wouldn’t be reading this) you probably get told several times a day what you ‘need’ for your business. Systems, people to outsource to, a virtual assistant, a full time a masseuse, an office happiness animal (actually you should definitely get one…

Privacy Policy: If Those Words Sound Boring To You, Read This

When the whole privacy policy, GDPR thing went crazy a few months ago, it divided the online world into two camps. 1. Those who got right on it updated their policies and sent out emails to their followers 2. Those who stuck their fingers firmly in their ears and went ‘La la la, I CAN’T…

How To Get People To Actually Complete Your Online Course

If you run an online course, dropouts are a certainty. In fact, some studies show that only 1 out of 10 students will complete an online course they enrolled in. Yikes. If we’re going to be logical about this, on some levels, it doesn’t really matter if people drop out because they paid you the…

5 Ways To Create a Killer Online Learning Experience For Your Students

There’s a stigma attached to things that are ‘online’. If you admit you got something ‘online’ be it electronics, medication or even a lover, there’s an unwritten expectation that the thing you got was dodgy. Like a Louis Vuitton handbag you thought was real but turned out to be a fake. This makes people wary…

5 Ways To Tell If You’re a Creator Archetype

It’s lunchtime on a weekday, and you’re scrolling through Instagram and feeling like shit. Everyone else seems to have their branding entirely nailed, and you feel like you’re flinging ideas at the wall and hoping they stick. You want to do some kind of branding training because all those perky women with rich girl hair…

5 Super Quick Branding Strategies You Need To Know Now

‘I just took a full month off and went to my country house to do some spiritual work on my business. I can’t recommend it highly enough!’ You don’t have to delve too far into the Facebook solopreneur world to stumble across a FAHBULOUS business owner who recommends stepping away from your business, paying someone…

Email Marketing: How To Create A Nurture Sequence

You know what kind of sucks about running a business these days? Most of the time you have to do your own email marketing. What’s bizarre about this is that most people don’t have qualifications in marketing – like you, probably. You’re most likely a personal trainer, life coach, business coach, designer or copywriter. You’ve…

Personality Quiz Maker: Why TryInteract Is The Bees Knees

So have you ever tried to make your own quiz for your business? Did one of the following things happen? 1. You downloaded a free quiz maker software package, but it was SUPER buggy and looked like a vision impaired chimp had designed it 2. You paid money for a WordPress plugin, installed the whole…

7 Reasons Why You Should Run A Niche Business

  You know what is pretty awful? When actors try to sing. Especially if said actor actually can’t sing *cough* Russell Crowe *cough*. Now Russ is a solid actor. Probably one of New Zealand’s best (caught you there, you didn’t know he was a Kiwi did you?) but his tactic of career diversification wasn’t his…

5 Ways To Tell if You’re A Healer Archetype

Have you ever stumbled across a brand who are just ON IT? Like every part of the customer experience is so bang on, it kind of makes you hate them a little bit? Like Go To Skin Care with all their cute, quirky copy and Apple with their advertisements that look like mini Oscar-winning films?…

9 Killer Ideas To Help Build Your Email List

Urgh. The dreaded email list. It’s such a necessary beast that you have to continually feed to keep working. Unfortunately, it’s essential for the running of an online business. You also can’t just build it up and then stop and think ‘Sweet! Done!’. Nope. Your email list will lose about 20% of its efficacy every…

Page Load Speed: 5 Reasons Why It Matters

Have you ever had a conversation with a slow talker? Someone who takes their time answering your questions? Regular talker – ‘Do you want milk in your coffee?’ Slow talker – … Regular talker – … Slow talker – … Regular talker – … Slow talker – ‘….Yeah.’ Regular talker – repeatedly slams head on…

Niche Marketing: The New Secret For Small Business Growth

Well, it’s not exactly a ‘new’ secret, but it’s important to wave a reminder about now and then. Niche marketing is productivity 101. Concentrate on one thing at a time. Easy right? Wrong. When you’re an entrepreneur, and in the service based or e-course sector, chances are you have around three UH-MAZING business ideas every…

The Personality Test That Will Totally Change The Way You Run Your Business 

I know that heading was click-baity, but I promise you, it’s true. We’ve put together a personality test for your brand. That sounds a little weird like we’re offering dog astrology, but stay with me. It’s useful and fun, I promise. It sounds a little quirky but imagine that your brand is a person. A…

How To Choose A Colour Palette For Your Business

Choosing your colour palette for your business isn’t like being a little kid at the toy shop and screaming ‘I WANT A PURPLE ONE!’ because you like purple. It’s a touch more complicated than that. Colours are very powerful, and when people look at them, they can feel certain emotions. Emotions that make them happy…

Brand Archetypes: 5 Reasons Why You Need To Know Yours Now

Have you ever worked in a corporate environment? These days, the moment you step in the door you’ll be given a Myers-Briggs/DISC/Four Tendencies personality archetype quiz before they even offer you a cup of coffee. Giving you a brand archetype of INFJ/Dictator/Upholder will be a higher priority than getting your bank details to HR. Most…

5 Pieces of Business Copy You Keep Forgetting To Update

Here are two really embarrassing questions you probably don’t want to answer, but I’m going to ask anyway… 1. Who was your first celebrity crush? If the answer isn’t Dieter Brummer, we can’t be friends. 2. What does your about page say? Any ideas at all? Don’t click on it! That ruins the game. If…

Is There A Market For Your Business Idea?

Truth bomb: Businesses only succeed if there’s a market for them. It’s a comforting but also slightly terrifying reality. Oprah once said ‘If a man wants you, nothing will keep him away. If he doesn’t want you, nothing will make him stay.’ This advice is specifically crafted for Bridget Jones-esque ladies burying their sorrows in…

Pop-Ups: How to Use Them Without Annoying People

Picture this. You’ve arrived at a cafe to have lunch with an old friend. You haven’t seen each other in ages, and you start catching up on each other’s news. She’s midway through a juicy story about her brother’s divorce and all of a sudden a random man shoves his head in-between you and says…

7 Social Media Trends To Pay Attention To In 2018

Social media. Amiright? LOL. ON FLEEK! If you’re a grown-up person with a business and you’re trying to crack the social media code, it can feel like talking to a French two-year-old. Which is obviously super adorable but unless you’re also a French two year old that conversation isn’t going to go very well. Thankfully,…

5 Ways To Make More Money With Your Sales Page

Online entrepreneurs often assume that more products on their sales page = more money. And while this can be true, it’s usually much easier just to sell more of the thing you already have. Remember when you were a kid and you walked into a lolly shop (or candy store for anyone in the US)…

Membership Site Design Secrets

Create a WOW membership / Ecourse experience for your students by considering these 9 tips.   1.  Is it “On Brand” and a natural fit for the rest of your online platform? There’s nothing weirder than purchasing something online, only to get access to a platform that looks nothing like the sales funnel you went through…

9 Super Effective Ways To Get Popular Online

Unfortunately, being popular online is slightly more difficult than being popular in high school. It takes more than a second-hand Corolla, a pony-tailed boyfriend and a massive CD collection to gain notoriety in the online entrepreneurial world. Annoying right? If only a Rachel Hair Cut and a pair of 501s would solve your business woes.…

Are You Making These 5 Mistakes On Your Sales Page?

I was at an airport once, and I had to walk through the metal detector to make sure I wasn’t carrying anything dangerous. I put my belongings in the tray on the conveyer belt, and the person in charge handed me a large metal disc with a number on it that corresponded with the number…

5 Ways To Totally Nail Your Branding Strategy

‘Branding strategy’ sounds like a class everyone skipped at uni. I’m yawning right now, for real. I haven’t been bored since the Internet happened and now I’ve just broken my own streak. Damn it. Maybe we need to change it from ‘branding strategy’ to ‘super fun thing to do’. To be honest, it’s a lot…

24 Things To Do Once You Launch Your Business

It’s launch day. The moment when your web designer sends you that fateful email saying ‘We’re live!’, there’s a premature sense of satisfaction. I’d forgive you for leaning back in your chair, putting your feet on your desk and smugly smiling to yourself as you wait for your millions to start rolling in. Unfortunately, launching…

How To Turn Your Side Hustle Into a Profitable Business

Does anyone else think ‘side hustle’ sounds like a dance you’d do at a wedding? No? Just me? Cool. Hey look! A banana! If you’re reading this, you most likely have (or are planning to have) a side hustle that you want to want to turn into a full-time business. That’s the dream, right? Running…

9 Sales Page Hacks You Need To Bookmark Right Now

First up, stop thinking of your sales page as a sales page. Start thinking about your sales page as a celebrity. Imagine your sales page is Ryan Gosling. Not only is he a total fox but he’s also just an excellent guy as well. Gosling’s got that thing. Have you ever seen him on the…

Membership Site Ideas: 9 Tips For Creating Your Own Online Empire

It’s all about the membership these days. Why? Because it’s all about those dollar bills. You want customers to be paying you continuously, not having to keep seducing them into giving you money again and again for single purchase items like books or worksheets. If you have a course or offering, the membership model is…

7 Reasons Why Your Side Hustle Needs A Professional Website

Have you noticed that ‘side hustle’ has suddenly become a thing in the past few years? Along with ‘disrupt’ and ‘redefine’ it just seems to be one of those words that trendy guys with non-ironic, long hair say in cafes while drinking almond milk lattes. If you are currently unfamiliar with the term ‘side hustle’,…

YO 2017, I’M GONNA KICK YOUR… OH, SCREW IT

So here we are. It’s April already and we’re all still drowning in work, still behind on our to-do lists, still battling procrastination, still battling our caffeine addiction, and still promising ourselves that we’ll “start on Monday”. Oh, and the Trumpinator is still in power. I’m not trying to be negative here, I just wanted…

How to Put Together Your Content for a Killer One Pager

One-page websites are a great way to get a website up FAST, so you can concentrate on getting work in the door while you build out the rest of your platform.   Your One Page Website has to work HARD though, it has to do all the storytelling for your business and brand, gather optins…

How To Save Image Files From The Internet (Mac & PC)

For whatever purpose, you will find yourself wanting to save image files from the internet. There are a variety of ways to do this, and the steps may differ depending on your computer’s operating system. In this post, we’re covering some of the most common ways to save images from websites and social media. You’ll learn…

How To Autoplay Vimeo And YouTube Videos On A Website

Video platforms like YouTube and Vimeo offer several features that make watching videos easy and more fun. One of these features is Autoplay. For a business, it’s important to consider the customer’s convenience every time, so putting videos on autoplay can be a necessity. Read on to learn how you can easily autoplay Vimeo and…

How To Empty Browser Cache And Do Private Browsing

  How To Clear Browser Cache And Cookies   Google Chrome Click the Tools menu (three dotted lines in the upper-right corner) Select Settings Scroll down to the bottom of the settings page Click Show advanced settings… Scroll down a little bit until you see the privacy category Click Clear browsing data… Using the drop…

How To Download Google Fonts On Mac & PC

2 Ways To Download Google Fonts On PC   Manually Download Google Fonts Head over to the Google Fonts website. You’ll find a scrollable list of fonts with the live preview. Now choose the ones that you like and add them to your collection by clicking the plus button on the upper right corner of…

What do you want to be known for?

One of the first things I ask my clients, and the first thing I talk about in my Free Mini Course “The Big Five” (get it here) is: What do you want to be known for? A lot of my clients really struggle with this, and to be honest so did I.  You can often…

The business five tools we use everyday

For those of you managing clients and project work, we thought we would put together list of the five business tools that are essential to our business. We’ve tried various programs to keep our business running smoothly, and it is a real process of trial and error!  Our business is constantly evolving and we are…

Our Favourite Places for Stock Photography

You’ve written the content for your blog or design project, now where to find the perfect image to match your awesome content? You need images that won’t take too long to find and that will capture exactly what you want to say without looking too “Stocky”. There are several sites around that offer stock photography. Here’s…

Five Ways to Know you are ready to go Pro with your website.

1)  You’re doing the Website Walk of Shame. Signs:  You’re avoiding sending your clients to  your website due to embarrassment.  What started as a DIY adventure has turned into a DIY disaster, and you don’t know what to fix, or how.   2)    Its a time drain, costing you time and money. Signs:  A…

Kathryn Hocking: Lady of Leverage

This week I had a chat with Kathryn Hocking, Lady of Leverage from The eCourse Launch Formula. Kath and I are working together on her personal rebrand for KathrynHocking.com, but she is best known for her role as the Commander in Chief at the “eCourse Launch Formula”.  Earlier this month I worked on some tweaks…

The End of the Blogging Challenge!

Well this is it!  The last day of the 21 Day Blogging Challenge. In retrospect – it was a hard slog.  21 blogs in 21 days AND the development and execution of 21 emails, blogs and videos?  What was I thinking? The good news is that the Blogging Challenge inspired many bloggers, and that I…

The Launch: How to Launch Your Website

The hard work is done – now it’s time to generate a little bit of excitement within your fans and tribe. Here are some free ways that you can show off your site to the big wide world. Ask your designer to take a sneak peak of your site and leak it on social media…

Did you know: How to change the date in a blog post?

  Here is a great tip in the case that you are wanting to backdate blog posts, or set blog posts to publish in the future.  No plugins required! This is great if you are scheduling posts to happen while you are away, or – god forbid- you ever get ahead of your blog posts…

How to Build a Stronger Visual Brand in 3 Easy Steps.

Personal Branding and Brand Confusion If you are suffering from “Brand Confusion” you are at serious risk of diluting your brands message and missing out on awesome clients! I find that when women are starting out in their businesses as a solo-preneur, they are often quite confused about what is “their brand” and what is…

She’s On Fire: An interview with Belinda Whelan

Belinda Whelan is a Health Coach and Blogger from Healthy, Loving Life.  She loves helping brilliant women create their perfect lives, by guiding them to discover their outright ultimate version of themselves. [sws_grey_box box_size=”auto”] I designed Belinda’s website in 2013 – taking her from an ugly IIN site to a beautiful website that reflected her personality.…