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Personality Quiz Maker: Why TryInteract Is The Bees Knees

By Carly | Jul 10, 2018

So have you ever tried to make your own quiz for your business? Did one of the following things happen? 1. You downloaded a free quiz maker software package, but it was SUPER buggy and looked like a vision impaired chimp had designed it 2. You paid money for a WordPress plugin, installed the whole…

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7 Reasons Why You Should Run A Niche Business

By Carly | Jun 28, 2018

  You know what is pretty awful? When actors try to sing. Especially if said actor actually can’t sing *cough* Russell Crowe *cough*. Now Russ is a solid actor. Probably one of New Zealand’s best (caught you there, you didn’t know he was a Kiwi did you?) but his tactic of career diversification wasn’t his…

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5 Ways To Tell if You’re A Healer Archetype

By Carly | Jun 21, 2018

Have you ever stumbled across a brand who are just ON IT? Like every part of the customer experience is so bang on, it kind of makes you hate them a little bit? Like Go To Skin Care with all their cute, quirky copy and Apple with their advertisements that look like mini Oscar-winning films?…

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9 Killer Ideas To Help Build Your Email List

By Carly | Jun 21, 2018

Urgh. The dreaded email list. It’s such a necessary beast that you have to continually feed to keep working. Unfortunately, it’s essential for the running of an online business. You also can’t just build it up and then stop and think ‘Sweet! Done!’. Nope. Your email list will lose about 20% of its efficacy every…

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Page Load Speed: 5 Reasons Why It Matters

By Carly | Jun 14, 2018

Have you ever had a conversation with a slow talker? Someone who takes their time answering your questions? Regular talker – ‘Do you want milk in your coffee?’ Slow talker – … Regular talker – … Slow talker – … Regular talker – … Slow talker – ‘….Yeah.’ Regular talker – repeatedly slams head on…

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Niche Marketing: The New Secret For Small Business Growth

By Carly | Jun 11, 2018

Well, it’s not exactly a ‘new’ secret, but it’s important to wave a reminder about now and then. Niche marketing is productivity 101. Concentrate on one thing at a time. Easy right? Wrong. When you’re an entrepreneur, and in the service based or e-course sector, chances are you have around three UH-MAZING business ideas every…

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The Personality Test That Will Totally Change The Way You Run Your Business 

By Carly | Jun 7, 2018

I know that heading was click-baity, but I promise you, it’s true. We’ve put together a personality test for your brand. That sounds a little weird like we’re offering dog astrology, but stay with me. It’s useful and fun, I promise. It sounds a little quirky but imagine that your brand is a person. A…

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How To Choose A Colour Palette For Your Business

By Carly | Jun 7, 2018

Choosing your colour palette for your business isn’t like being a little kid at the toy shop and screaming ‘I WANT A PURPLE ONE!’ because you like purple. It’s a touch more complicated than that. Colours are very powerful, and when people look at them, they can feel certain emotions. Emotions that make them happy…

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Brand archetypes

Brand Archetypes: 5 Reasons Why You Need To Know Yours Now

By Carly | Jun 1, 2018

Have you ever worked in a corporate environment? These days, the moment you step in the door you’ll be given a Myers-Briggs/DISC/Four Tendencies personality archetype quiz before they even offer you a cup of coffee. Giving you a brand archetype of INFJ/Dictator/Upholder will be a higher priority than getting your bank details to HR. Most…

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5 Pieces of Business Copy You Keep Forgetting To Update

By Carly | May 25, 2018

Here are two really embarrassing questions you probably don’t want to answer, but I’m going to ask anyway… 1. Who was your first celebrity crush? If the answer isn’t Dieter Brummer, we can’t be friends. 2. What does your about page say? Any ideas at all? Don’t click on it! That ruins the game. If…

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