Posts by Carly

5 Ways To Tell If You’re a Creator Archetype

It’s lunchtime on a weekday, and you’re scrolling through Instagram and feeling like shit. Everyone else seems to have their branding entirely nailed, and you feel like you’re flinging ideas at the wall and hoping they stick. You want to do some kind of branding training because all those perky women with rich girl hair…

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5 Super Quick Branding Strategies You Need To Know Now

‘I just took a full month off and went to my country house to do some spiritual work on my business. I can’t recommend it highly enough!’ You don’t have to delve too far into the Facebook solopreneur world to stumble across a FAHBULOUS business owner who recommends stepping away from your business, paying someone…

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Email Marketing: How To Create A Nurture Sequence

You know what kind of sucks about running a business these days? Most of the time you have to do your own email marketing. What’s bizarre about this is that most people don’t have qualifications in marketing – like you, probably. You’re most likely a personal trainer, life coach, business coach, designer or copywriter. You’ve…

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7 Reasons Why You Should Run A Niche Business

  You know what is pretty awful? When actors try to sing. Especially if said actor actually can’t sing *cough* Russell Crowe *cough*. Now Russ is a solid actor. Probably one of New Zealand’s best (caught you there, you didn’t know he was a Kiwi did you?) but his tactic of career diversification wasn’t his…

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5 Ways To Tell if You’re A Healer Archetype

Have you ever stumbled across a brand who are just ON IT? Like every part of the customer experience is so bang on, it kind of makes you hate them a little bit? Like Go To Skin Care with all their cute, quirky copy and Apple with their advertisements that look like mini Oscar-winning films?…

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9 Killer Ideas To Help Build Your Email List

Urgh. The dreaded email list. It’s such a necessary beast that you have to continually feed to keep working. Unfortunately, it’s essential for the running of an online business. You also can’t just build it up and then stop and think ‘Sweet! Done!’. Nope. Your email list will lose about 20% of its efficacy every…

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Page Load Speed: 5 Reasons Why It Matters

Have you ever had a conversation with a slow talker? Someone who takes their time answering your questions? Regular talker – ‘Do you want milk in your coffee?’ Slow talker – … Regular talker – … Slow talker – … Regular talker – … Slow talker – ‘….Yeah.’ Regular talker – repeatedly slams head on…

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Niche Marketing: The New Secret For Small Business Growth

Well, it’s not exactly a ‘new’ secret, but it’s important to wave a reminder about now and then. Niche marketing is productivity 101. Concentrate on one thing at a time. Easy right? Wrong. When you’re an entrepreneur, and in the service based or e-course sector, chances are you have around three UH-MAZING business ideas every…

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