They say a picture is worth a thousand words, and in the online business world, an aesthetic Instagram feed is kinda priceless.
Your Instagram feed should have your ideal customer going all *heart eyes* at the thought of their life post-pain point – because obviously, you’re the one to help them get there.
Posting the right picture together with a trending hashtag is basically like casting a spell – and with these tips, you’ll always cast the right one.
Know yourself and your brand
Whether you’re creating an Instagram for yourself or your personal brand, the focus of your feed is the same…
It’s all about you, baby – so before you start planning all of your content for the next three years, sit down with yourself and get to know yourself a little better.
Your favourite activities, colours, clothes, and destinations will all influence the style of your Instagram feed over time, so start by thinking about what’s really important to you.
If you’re always wearing your favourite yellow dress, your gorgeous new pink-tinged squares might not look so rosy, so check yourself before you wreck your aesthetic Instagram.
Want to get to know your personal brand from the inside out? Take our Brand Archetypes quiz.
Know your audience
As soon as your Instagram graduates from personal to personal brand, your audience switches as well.
Gone are the days of targeting your uni mates and that hot guy you met in Italy on vacation, because now it’s all about your ideal customer – and if you want to start that relationship right, you’ll need to know a few things about them.
Are they the innocent archetype, totally obsessed with memes about kittens and various shades of pink?
Or do they gravitate towards the rebellious – the kind of woman who owns a handful of spare bras she’s prepared to burn at a moment’s notice?
At this stage, you should also consider the psychology behind colour palettes and the emotions you want to evoke for your followers.
Plan your grid
You want an aesthetic Instagram feed, but you may not know what that looks like until you see it – and you won’t see it until you plan it.
Before you start planning, you should know the purpose of each square, whether you’ll be using it to promote your content, lead people to an offer, or just inspire with one of your hilarious memes. A robust content strategy will always be an asset to your business.
Once you know where you want to lead people, set out a number of blank squares in a basic design tool like Canva and design them next to each other.
Not only is this an awesome way to batch your content creation, but it will also allow you to pre-determine the visual aesthetic and balance of your feed.
Get familiar with your competition
You want your potential customers to think of you as the one – the one who can solve their problems, help them achieve their goals, and make it look fabulously easy – and it’s possible.
There’s just one thing standing in your way…
The woman who already has a super aesthetic Instagram feed selling the same stuff and targeting your market with a vengeance. Damn.
Fortunately, the beauty of the internet means there’s more than enough opportunity to go around – even in the same niche. All you have to do is differentiate yourself!
Take your time to explore what your competitors are doing well (and not so well) so that you can do one of three things:
- Redefine your target market.
- Make a plan to fill the gaps in your competitors’ offerings.
- Keep developing your skills to the point where you become the go-to girl for all of their gardening/skincare/pottery/[insert interest here] needs.
Let the games begin!
Focus on photos
You know how they say a picture is worth a thousand words?
Well, in Instagram land, it could be worth a heck of a lot more.
See, images are natural storytellers, and Instagram loves to listen! According to the latest stats, images with backgrounds, visual texture, and a single dominant colour perform better than others.
Oh, and if you really want that influence for your brand, go for the natural look! No, we’re not talking about the #nomakeup trend (although if you’re feelin’ it, go ahead and let your natural glow shine through!) but #nofilter is where it’s at.
Don’t want to fill up your feed with bare-faced images of yourself? Stock imagery has got you covered! Visit a free site (we love Pexels), download a few images you love, and work them into your posts.
Keep your content on brand
In a crowded market, branding is the key to building a recognisable presence and enticing potential customers, so don’t underestimate it!
The great thing about branding is that it doesn’t have to be complicated to be effective. It just has to be consistent (and if you want to go deeper into that rabbit hole, this podcast episode will sort you out).
The key to consistency is simple: stick to the colours, fonts, and image treatments you’ve carefully chosen to represent your brand, and just keep putting out quality content.
If you want to make it even easier (and we know you do), save those colours in your design program of choice so that you can come back to them in an instant every time you’re creating new social content.
Don’t be afraid to try out new trends
We don’t need to tell you how important great design is to a successful online brand and business.
What you might not know, though, is just how rapidly design trends change. Seriously – one day, it’s all about fluorescent shades of purple, and the next, it seems like line drawings on Illustrator have always been your signature thing.
This is great for a number of reasons:
- When things start to look a little dated, you have the freedom to evolve your personal brand. Say goodbye to design envy and hello to that I-love-my-new-website feeling, over and over again.
- If something doesn’t work, you can always go back to the drawing board. Instagram is great for this because a single test post can be deleted if you decide it’s not your thing anymore.
- Design programs and capabilities keep getting more exciting ALL the time, and the only limit is your own creativity.
For a new brand feeling, one step at a time, remove an outdated font or colour scheme and see what naturally fills the gap.
Want an easily customisable, designer-approved, aesthetic Instagram feed without all the hard work that is Doing It Yourself?
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