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5 Ways To Tell If You’re a Rebel Archetype 

rebel archetype

If you’re a Rebel archetype, it’s honestly quite surprising you’re even reading this. Rebels aren’t really the reflective type, nor do they like to be labelled or categorised. 

They’re the James Dean of the business world. Charming, mysterious, leather-jacket clad cool kids who don’t have time for woke business quizzes that are supposed to tell you what kind of a brand archetype you are. 

The thing is… you’re here for a reason. There might be something missing from your business and you’re looking for answers. You might need some help with the money part of your business (a notorious rough spot for Rebels) or you might simply be having a contrarian reaction to the suggestion that you’re a Rebel and you want to read this article to prove you AREN’T one (hot tip: If you’re feeling that way, you are most certainly a Rebel. Soz about that.). 

We can all benefit from learning more about ourselves, so we can apply that to our businesses but where the hell are we supposed to start? 

Right here. 

Seriously – here is a Brand Archetype quiz that will tell you exactly what your business vibe is and how you can use this information to stay on brand and create the kind of environment your customers love and expect. 

There are 12 different Brand Archetypes. Healer, Rebel, Alchemist, Innocent, Explorer, Everyman, Hero, Jester, Lover, Sage, Queen and Creator.


  1. You ALWAYS stand up for what you believe in

…which is excellent, but also terrifying. Other archetypes are a little afraid of your powerful, Miranda Priestly-esque energy. 

‘Florals? For Spring? Groundbreaking.’ 

People have probably called you ‘bossy’ and ‘opinionated’ more times than you can count. Your report cards from high school probably featured the words ‘troublemaker’ and ‘ring leader’ and ‘caught smoking behind the bike sheds’. You probably did lots of angry collages in art class, made your Home Ec teacher cry, and landed yourself in detention so often that the monitor had a desk reserved for you. 

After all that, you might have a chip on your shoulder, which is only fair because you’re not a bad person – just misunderstood. Some Rebels are inclined to flip everyone the bird and run away with the circus, but those who stay tend to use their powerful voice for good. True Rebels are the truth-finders of the world – and once they find the truth, they will speak it. Valuable AND powerful? Damn right. 

Don’t let the haters get you down. We need loud, proud, passionate people who aren’t afraid to tell the world what’s right. 

Besides, I can guarantee every person you went to school with remembers you. ‘Oh I remember Annabelle Brown! She punched that guy from the boys’ school next door because he called her best friend frigid.’

This is a true story. Annabelle was rad – as are you, fiery Rebel. 

  1. You’re more committed to your work than Goldie Hawn is to Kurt Russel

It’s a common misconception that Rebels are flighty. They’re actually the opposite. Once they commit to something, it’s on like Donkey Kong. Once you make friends with a Rebel, it’s almost impossible to get rid of them, but then why would you want to? They’re fiery, loyal and an absolute scream to hang out with. Rebels are rad. 

If you’re a Rebel archetype, use this to your advantage. Use your conviction and willpower to deliver the very best of everything to your customer base. You have the drive, you just have to hone and tighten your focus.

  1. The greatest marketing trick of all time aligns perfectly with your archetype: shock value 

Can you imagine a Lover archetype swearing like a sailor and get their kit off on Instagram? No? Neither can I. 

The thing is, using some colourful language and a cheeky bit of nudity is one of the oldest tricks in the book for getting some attention on social media and no archetype can get away with it except Rebels. It looks way too much like a desperate grab for attention from everyone else, but from a Rebel archetype? It’s awesome. 

This behavioural get-out-of-jail-free card is a gift, so use it whenever you can.

  1. You share an archetype with Angelina Jolie, Madonna, and Miley Cyrus 

These great Rebel women before you have set the bar pretty high on scandals – nudity, vulgar performances, pashing their own brother on international television (Angelina, for those playing at home) – so you have some pretty big shoes to fill. 

But it’s not just perceived ‘bad behaviour’ that defines a Rebel – it’s their unrelenting passion and drive that truly lets the world know who they are.

What else do Angelina, Madonna, and Miley have in common? They have rabid, angry, and truly loyal fans. Especially Angelina – remember Team Aniston and Team Jolie? Jolie was a low-key homewrecker and somehow ended up with a massive tribe of supporters. Why? Because she’s magnificent and powerful and you can’t help but be totally in awe of her. 

True Rebels create strong, loyal tribes and (if they’re smart) use them to their advantage. 

  1. You need to keep an eye on your energy levels

If you want to get shit done, ask a Rebel to do it. 

The problem is that Rebels suffer burnout, resentment, and exhaustion from doing ALL THE THINGS ALL THE TIME.

Hot tip: Calm your farm, sweet Rebel. Be in control of your energy levels and take some time out for self-care. 

‘What?’ I hear you say ‘But if I’m resting, who will save the world?’

This is a very popular Rebel archetype trope, but I can assure you that if you take the afternoon off to rest (or run a relaxing marathon) the world will still be available for rescuing when you’ve recharged your batteries.

Pretty sure you’re a Rebel but want to lock it in?

Want to know what your archetype is? Take our quiz to find out!


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