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5 Ways To Tell If You’re A Lover Archetype

lover archetype

Is your day made when you see an old couple holding hands? Are you the only person who asks to hear your friends’ proposal stories multiple times? Did you low-key mourn the end of Channing Tatum and Jenna Dewan’s marriage because if they can’t make it, no one can? It’s highly likely you’re a Lover business archetype.

But what does this all mean?

Your archetype is an over-arching personality of your brand and what it is you want to communicate with your customers.

There are 12 different Brand Archetypes. Healer, Rebel, Alchemist, Innocent, Explorer, Everyman, Hero, Jester, Lover, Sage, Queen and Creator.

Here are 5 signs you may be a Lover archetype…

but if you’ve been sobbing into your coffee since you read about the mum-dog/puppy reunion you may already know you’re a Lover…

1. Your life motto is ‘Love is a many splendid thing, love lifts us up where we belong, all you need is love!’

And you say it in a soft, lilting Scottish accent just like Ewan Macgregor in Moulin Rouge (AKA: The greatest movie of all time). You look for love everywhere you go. It’s in every fibre of your being, and it seeps into everything you do. Which is obviously wonderful – the world can never have enough love so keep on spreading those warm and fuzzy vibes. You’re basically a human version of a Valentine’s Day stuffed gorilla holding a satin heart that says ‘You’re my prime mate!’. The one drawback to this though is that sometimes Lover archetypes can be hurt or confused when other people don’t feel those grand feelings the way you do. Be the big mushy, gorgeous, love-filled gorilla bear you are, just keep in mind that not everyone is as intense as you are and try not to be hurt when they dismiss your love of Royal weddings or think you’re weird for listening to On The Street Where You Live from My Fair Lady on repeat. Side note: Anyone who doesn’t understand the beauty of that song is dead inside. It’s magical.

2. Passion, beauty, and obviously love are your biggest motivators

You have more passion in your little finger than most people feel throughout their entire lives which is an undeniably desirable trait but there are a few drawbacks that come from living in your love bubble. Unless a project is something you’re unbelievably passionate about or find breathtakingly beautiful, it’s unlikely to hold your attention. Tip? The Lover archetype responds very well to routines so rather than wandering around in a lace gown, tucking roses in your hair, and eating expensive chocolates that were gifts from your many suitors and waiting for inspiration to strike, why not develop a daily routine? By giving yourself set times in which to complete tasks, you’ll stop that dreamy procrastination that gets in the way of you achieving things.

3. If you were a character on Sex and the City, you’d be Charlotte

Der. You didn’t think you’d be Samantha, did you? The good news about being a Charlotte is that this is your superpower. With Lover archetypes, it’s all about connection and making your audience feel special and adored. Most of your fans/clients are looking to you to put the romance and spice back into their daily life so let your beautiful, sensual, love-filled shine. Hot tip? When Lover archetypes attract customers, it’s a seduction, not a victory. If you keep that in mind, you’ll always draw the right kind of people to your business.

4. You’re incredibly loyal and faithful with a strong and unwavering sense of justice

Lover archetypes are often perceived (both by themselves and others) as pushovers, but this couldn’t be further from the truth. Have you ever been to Italy? A conservative estimate would suggest that about 90 percent of the population fit the Lover archetype, but Italians are fierce and passionate within this love. That’s what all Lover archetypes are like. Just because you focus on love doesn’t mean you aren’t strong and willing to fight for what you believe in. Having said that, don’t be afraid to be vulnerable. Your audience appreciates it, and it’s what attracted you to them in the first place.

5. You’re more charming than the cast of Charmed (maybe not Alyssa Milano but definitely Shannon Doherty)

The concept of charm can be misleading as many people seem to think charm=manipulation. Not in the case of Lover archetypes, arguably the most natural and pure charming archetype of the lot. Let your natural grace and comfort in the world lead your connections to your customers. This is the magic key that will get you the kinds of customers you’re seeking.

Want to know what your archetype is? Take our quiz to find out!


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