If there’s one thing the world needs way more of, it’s laughter – and that’s exactly what the Jester archetype is here for.
They’re the ones with the sense of humour that makes you forget about the fact that you put your red sock in the wash with the whites this week (and they might even help you laugh about it).
You know what they say, though: if you’re not laughing, you’re learning – so why take this opportunity to learn a few new things about you?
That way, you’ll be able to tap into your full potential and reach the people you really want to work with.
So – are you ready to dive deep?
Because our Brand Archetype quiz is ready for you! This quiz will tell you exactly what your business vibe is and how you can use this information to stay on brand and create the kind of environment your customers love and expect.
There are twelve different Brand Archetypes – Jester, Healer, Rebel, Alchemist, Innocent, Explorer, Everyman, Hero, Lover, Sage, Queen, and Creator – but today, it’s all about number one.
Let’s take a closer look at the Jester Archetype…
1. You’re at your best when you’re making other people happy
This makes you sound a bit like Mary Poppins, but Jesters are a touch edgier than that. Think Samantha Bee or Hamish Blake – just because you bring light and laughter into the room, doesn’t mean you don’t have substance. Jesters are smart, witty and they bloody love to make people laugh. This is your greatest strength, and you should use it often.
Hot tip: Jesters usually try to squash this part of their personality due to societal pressures and feeling like they need to run a serious business, but you shouldn’t! Laughter and play are in short supply in the business world, so be the silly sausage you are. It will be like a breath of fresh air, and you’ll attract the right kind of customers for your business if you choose joy over mediocrity. You don’t want customers who don’t think farts are funny do you? Didn’t think so.
2. Just like Tinkerbell and Lady Gaga, you live for the applause
You like it when people tell you how awesome you are, but you already knew that. Everyone loves adoration – it’s just human nature, but one of the significant drawbacks Jester life is that you probably get a little bit too hung up on seeking praise all the time.
The best way to remedy this is to remember that just because people aren’t giving you constant fantastic feedback doesn’t mean they aren’t thinking it. Also, not being adored isn’t the end of the world. That concept is enough to send a Jester into a shame spiral, eating whipped cream straight from the can on the kitchen floor and wailing ‘WHY DOESN’T ANYBODY LOVE ME???’ but the truth is lots of people do think you’re awesome (especially if you’re a Jester) but not everyone will always love you. The sooner you come to terms with that, the easier it will be to run your business.
3. It’s pretty safe to say your secondary archetype is the Creator
Most people have two or three archetypes, and Jesters and Creators generally go hand in hand. Jester/Creators are full of energy and love getting involved and making stuff. You get invited to parties because you ‘make things fun’ or because you’re ‘good at getting everyone involved’ – and is it any wonder? The Jester/Creator combo is one of the most well-liked and successful combos of all archetypes. People just love you and want to give you money. How awesome is that?
4. You’re no powder puff
One major drawback of being a Jester archetype is that sometimes people don’t take you seriously. Most of the time, these people will be the ones who don’t understand your brand – in which case they can bugger off and buy stuff from Serious Samantha or Boring Barry. If it’s your valued customers, though, that’s an issue. Be yourself, be charming, be sparkly and funny, but remember that you’re running a business and people need to know that you know what you’re doing. Here’s a little formula that might help Jesters with their online messaging: informative sentence, informative sentence, funny sentence, repeat. Write with that formula in mind and you’ll never run the risk of someone thinking you’re a jolly idiot. For inspo, follow Zoe Foster Blake on Instagram. She’s the queen of hilarious, non-invasive sales copy, and the ultimate Creator/Jester.
5. Your indecision can cause paralysis
Jesters get serious FOMO, and this can get them into trouble. Imagine a child who has been offered two big ice cream cones – one vanilla and one chocolate. They can only choose one, but they’re so scared of making the wrong choice they take too long to pick one, and both ice creams melt in front of their eyes. This is the life of the Jester archetype. Tip to remedy this? Remember that there’s no wrong choice and you can’t do everything. Ask a sensible friend to help you make big decisions. They’ll be able to point out the facts and help you make a decision based on those facts rather than around your weird impulses.
Think you might be a Jester archetype? Take our quiz to find out!
Opt In Ideas To Mega Boost Your Email List
Take all the guesswork out of planning your next email list builder with this definitive list of opt in ideas. No matter what kind of content you do, what your niche is or your preferred method of delivery, your perfect opt in is on this list. Guaranteed.