If you see someone in distress, are you the first person to help out? Do you wear a cape? Have you ever lifted the weight of car with your own brute strength to save a trapped person underneath? Do you respond to the Bat-signal?
It sounds like you might be a Hero brand archetype.
You’re disciplined, focussed, and strong. You have an overwhelming (and sometimes irritating) need to prove yourself all the time. Sound familiar?
Hero brand archetypes are unstoppable. They have both the drive and the talent to reach all their goals (seriously – every single one of their goals) and they do it in style. Think Nike and Serena Williams. You’re not going to mess with them, right? They’re like gods: powerful, strong, and slightly scary. That’s the Hero archetype.
But… how do you even know you’re a Hero?
First things first – this is a Brand Archetype quiz that will tell you exactly what kind of vibe you have and consequently what kind of vibe your business should have.
And yes, a lot of this will come quite naturally to you but the purpose of this quiz is hone in on your unique archetype so you have a sense of clarity in everything you do. So you’re using the appropriate language and branding to communicate with your audience.
That sounded a touch dry, didn’t it? It’s all good fun, I promise. Keep reading.
There are 12 different Brand Archetypes. Healer, Rebel, Alchemist, Innocent, Explorer, Everyman, Hero, Jester, Lover, Sage, Queen, and Creator.
LET’S TALK ABOUT THE HERO ARCHETYPE… HERE’S HOW TO TELL IF THAT’S YOU.
- You are 100% mission-driven
You are low-key obsessed with fighting the good fight. Everything you do is about making an impact, facilitating major change, and leaving the world a better place than you found it.
You’re like an anti-tornado. Instead of causing devastation wherever you go, you cause productivity and success. Hero archetypes make excellent leaders, so being a business owner is right up your alley. Being at the top of the theoretical food chain makes you very happy.
To avoid getting your grumpy pants on, make sure all your employees fully understand your big picture mission. Heroes are easily one of the most misunderstood brand archetypes so don’t let anyone else’s narrow vision dull your drive. You know what you’re doing – keep painting your big, beautiful, wild picture for those who are too short-sighted to see it.
- You’re braver than Harry, Hermoine, and Ron taking down the mountain troll in the bathroom in their first year at Hogwarts
Part of being a Hero archetype means overcoming adversity. And sometimes it means seeking out adversity just so you can overcome it. It’s a Hero thing – you’re always looking to solve everyone’s problems, which is actually a marvelous trait. How lovely you are!
Heroes have unwavering energy. No matter how many times a Hero gets knocked down, they get up again – just like in the song Tubthumping by Chumbawumba. Remember Chumbawumba? You feel a bit weird and old now, don’t you?
You are incredibly inspiring and your audience loves to connect with your powerful spirit. You’re a warrior and that’s what your audience expects from you.
Hot tip: Inspiration is your currency. Every time you write a blog post, do a live webinar, post something on Instagram, remember to keep the word ‘inspiration’ at the front of your mind. Your audience is looking for transformation and you can offer that to them.
- You never give up
This is excellent, BUT it can lead to burnout if you’re not careful. To be fair, it takes a lot for a Hero to get burned out, but it can happen.
There’s something remarkably unheroic about neglecting yourself. Running your business so hard you end up a weepy, shrivelled shell of a person is so not cute. Just remember, healthy Heroes can do so much more than stressed-up-to-the-eyeballs-mainlining-Cheetos-on-the-couch-like-quivering-hot-messes Heros.
It’s extremely difficult for Heroes to step back and take time out for themselves, but it’s what a true Hero would do. So being unheroic in this instance is being heroic. Thankfully, Heroes are susceptible to reverse psychology.
- You *sometimes* get stuck in a spiral of your own hype
Every archetype has weaknesses (have you ever tried to get a Creator to send their invoices? Or tried to get an Explorer to sit at a desk for longer than five minutes? Or tried to get a Jester to be serious for a second? Painful.) and that means Heroes have weaknesses too. The difference is, Heroes tend to ignore their weaknesses. Which is fine for the Hero but insufferable for everyone else.
Confidence is something most other archetypes would kill for but Heroes can get a little but stuck in their own hype.
Hot tip: Stay grounded. Delusions of grandeur don’t sit well with most audiences. Be proud but stay humble. I mean, we ALL know you have a sword. You don’t need to flash it at us every time we see you.
- Sometimes you’re a little bit scary
Tough love is your language of affection and sometimes you can come across as being a little bit mean when you’re really just trying to help.
You’re a bit like a Drill Sergeant: firm, strict and unwavering in your resolve – but you’re only like that because you want to keep your soldiers safe.
The good news is that your customers love this about you. They seek your tough love delivery because that’s what they need.
Just be careful not to take it too far.
Hot tip: Listen. Heros are all about action but if you take the time to stop and listen to your audience AND yourself, you’ll have the best chance of harnessing that irresistible Hero energy and drive and converting it into cold hard cash in your business.
Pretty sure you’re a Hero Archetype but you want to be certain?
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