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5 Ways To Tell If You’re a Creator Archetype

creator archetype

The life of a Creator archetype is more than just colourful Instagram posts and fascinating blog posts that never go the way you expect.

Sure, those things exist – and they’re pretty magical, TBH – but there’s also a lot of hard work involved in channeling your creativity into a business and branding strategy that sells.

You want to do some kind of branding training because all those perky women with rich girl hair who look like Cindy Crawford in the 90s keep telling you that’s what you need to do but you don’t have the time or the budget. Plus there are thousands of perky women with rich girl hair who look like Cindy Crawford in the 90s spruiking these courses. How the hell are you supposed to know which one to pick?

Don’t stress, petal. We can solve your business woes right now.

All you need to know is your brand archetype. The over-arching personality of your brand and what it is you want to communicate with your customers.

There are 12 different Brand Archetypes: Creator, Healer, Rebel, Alchemist, Innocent, Explorer, Everyman, Hero, Jester, Lover, Sage, and Queen – but today, it’s all about number one.

Let’s take a closer look at the Creator archetype.

1. When people try to plan things you sit there thinking ‘Shut up! Let’s just do it!’

Creators have a LOT of energy, and they like to channel it in the form of actions. That’s the polite way of saying creators are like toddlers who have been told to sit still – not going to happen. If you spend most work meetings tapping your feet and dying inside because everyone insists on asking stupid questions and you just want to get on with it, chances are, you’re a Creator archetype. You’re happiest when you’re knee-deep in creative mode, with your proverbial sleeves rolled and your hands covered in theoretical glue. You love getting involved in the creative process the way other people love chocolate-covered strawberries. Some people like to plan the painting of a wall and check out all the colour samples, but a Creator is all ‘Gimme a paintbrush! Let’s do this!’.

2. If you’re sitting at a table at a restaurant, there’s a 90% chance your napkin will be art by the time you leave

Creator archetypes are straight-up fidgeters. You’re the type of person who can’t sit in front of a burning candle at a dinner party without poking at the wax to make melt in an aesthetically pleasing way or burning bits of food to see what shapes they make. If you’ve ever built a log cabin out of straws at a backyard BBQ, made a tower out of empty beer cans, turned your napkin into a lotus flower, or cut your child’s sandwich into star shapes, you’re probably a Creator archetype. Other Creator archetype quirks include drawing pictures in the sand when you’re at the beach, ripping leaves into different shapes when you’re at a picnic, and creating fabulous hairstyles whenever someone with long hair sits next to you for too long.

3. You’re not great at finances/spreadsheets/admin because SQUIRREL!

This doesn’t mean that your finances/spreadsheets/admin are in disarray BUT you hate that stuff with every fibre of your being. Creator archetypes are actually very good at getting everything done, but when it comes to the tedious/hard/glitter-free stuff (like taxes), they tend to procrastinate. Creators are likely to sit down, ready to do their taxes, only to blink and find themselves in the middle of the room surrounded by magazines, glue, and scissors because they had an uncontrollable urge to make a collage. Sound familiar?

4. Speaking of squirrels, your focus levels might need some work

I’m not talking about focusing on tedious tasks – most people struggle with that. Creators have a more significant challenge than that. Concentrating on stuff they actually enjoy. Let’s say you’re a personal trainer, but you’re a Creative archetype. You decide to launch an exercise app with a monthly subscription. You’re halfway through working on it, and then you think ‘Actually, let’s do a recipe app!’ and then you abandon the fitness app idea and turn to the recipe app idea. When you’re halfway through the recipe app idea, you decide to do a lifestyle coaching app instead. Long story short, in a year’s time, you have three unfinished projects.

Does this sound like you? Our advice is to start a Not For Now list and add to it every time you have a new idea in the middle of working on an older one. You can come back to it later.

5. You like things to be perfect, but you also want to skip the planning stage

Creator archetypes like to get shit done, which is actually one of their most admirable qualities. The thing is, Creators want things to be perfect, but they also like to jump in and start things before they’ve planned anything. Then, when problems arise, they’ll abandon their now-imperfect projects and move on to something else.

Our tip to remedy this? Outsource your planning, or at least get a planning consultant. Before you go ahead with a project, ask a sensible person (like a Sage archetype) whether they can see any potential problems. You’ll save yourself all the time and heartache of spending thousands of dollars printing a book…

Only to realise it doesn’t fit in ANY standard postbags and have to order custom-made ones. That’s a true story, by the way.

Think you might be a Creator archetype? Take our quiz to find out!


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