Without a few branding strategies on hand, running a business feels kind of like trying to round up a herd of drunk kittens.
You’re trying to find and engage customers, sell without actually ‘selling’, run your accounts, stay on top of social media and marketing, and that’s before you’ve even started on customer inquiries…
So when those well-meaning business gurus suggest ‘taking time out’, you kind of want to reach through your computer screen and slap that mojito right out of their well-rested, perfectly-manicured hands.
If you’re time-poor and you need some super quick and effective branding strategies to give your business a bit of kick-start without having to take any time off from the other important things, here are a few things you can do this week…
1. Tell a story
Write the words ‘tell a story’ on a piece of paper and look at it every time you post something online. Customers want to feel a connection to you and your product, and with sharp storytelling skills, you can make it happen.
How do you do it? Just like this:
- If you sell essential oils, tell a story about how the smell of lavender reminds you of the ‘good’ soap your mother kept in the back of the bathroom cupboard.
- If you sell your services as a business coach, tell a story about how you managed to turn your business around by hiring your first business coach.
There’s a story behind everything, so don’t miss out on the chance to tell yours!
2. Clean up your language
Language is a tricky thing, particularly in business when you have a motive – getting that sweet $$$ – but it’s essential to be deliberate in your planning and writing, and like all great shifts, this one starts with a simple activity.
Here’s a bunch of words:
Fresh. Eye-catching. Colourful. Vibrant. Fun. Rebellious. Dark. Progressive. Humorous. Feminine. Masculine. Cute. Sturdy. Comforting. Soothing. Precise. Warm. Inviting. Fanciful. Artisan. Corporate. Professional. Transparent. Modern. Spiritual. Elegant. Charming. Delightful. Romantic. Sarcastic. Calm. Informative. Snappy. Colloquial. Inspiring. Sweet. Empowering. Funny
Circle the five words that best represent your desired message and branding. Write them down somewhere you can see them so that you’ll have a reminder every time you go to write something for your business.
This saves you from what we like to call Carrie Bradshaw-ing. No one needs to start every sentence with “I couldn’t help but wonder…”, but we’ve all been there. This little activity will keep your tone on track and stop you from accidentally parroting the tone of the last post you saw online.
3. Create a mini-checklist to go over every time you post
Once you’ve sorted out your language, come up with a little checklist to go over before you post, making sure every post is on-brand.
- Is it telling a story?
- Does your language fit within your chosen five message descriptors?
- Would your grandma be embarrassed if her book club saw it?
- Is this post entertaining, educational, or empowering?
You can come up with your own, but this is an excellent place to start. If the post doesn’t meet your criteria or align with your branding strategies, ditch it!
4. Choose one thing
You can’t get everything done every day, and if you try, you’re going to go bonkers. Good branding strategies are all about incremental additions, so choose one focus per week. Start with something simple like interacting more on social media or posting to Instagram five times, and when the habit is dialed in, add a new one!
5. Update your email signature
Seriously, when was the last time you updated your email signature?
If your email signature still features your old boss, a cringy headshot, or a dead Twitter account, it’s time to tighten that up! It doesn’t have to be a big ol’ song and dance – you’re just writing a simple sentence that explains who you are and what you do.
Kate Smith, chief Belly Scratcher at Pampered Pooch Groomers
These tips are like an awesome new haircut for your brand…
And you know what goes really well with a new haircut? Seven days of Brand-Boosting awesomeness.
Click here to take our Brand Boost Challenge and let the compliments roll in.
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